​After putting in months or years of hard work of creating an app, the most vital thing is rolling it out in the market. The mobile ecosystem is ever-changing and sometimes you might feel lost determining the best marketing strategies for you mobile app promotion. Remember, content is king, so use your words wisely.
Your pre-launch marketing should be stretched out over a period of three months. Condense the most important elements of pre-launch one week before rolling out the app and push the rest of the items to the post-launch roadmap.
Let’s take a look at the 33-Step guide to market you mobile app into the play store and making your app a success. 

​It has just been a few years that the entire world has been taken to storm by mobile app development. There is a massive playing field for developers considering that they can deliver on Android and iOS platform. Every need now has an app! For instance, you can sit at your house and order from your favorite restaurant, you can call a cab to your doorstep and even get your house groceries delivered to your doorstep.
Apps that are built for enterprises need to be built for a certain purpose. They should be meticulously planned and carefully decided, only then can a company build a top enterprise mobile app. There have been a lot of instances where businesses have achieved unimaginable success by developing an effective mobile app. 

​It’s been 20 years that the Internet has entered into our lives. In today’s date, we have more than 2 billion users accessing the internet through various technological equipments not only on desktops, laptops, smart phones and tablets but also through everyday devices such as cars, lights, TV, thermostats, etc. Most electrical devices are now attached and controlled via the internet. These devices are “things” in the term commonly used, “internet of things”. 

Origin and Meaning of Internet of Things

Kevin Ashton, digital innovation expert coined the term ‘Internet of Things’ or ‘IoT’ as, “If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”
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Reference: https://www.smithsonianmag.com/innovation/kevin-ashton-describes-the-internet-of-things-180953749/

The Bitcoin fever has been spreading like wild fire throughout the world. Everyone wants to make some easy money by investing in this crypto currency. Bitcoin works on the blockchain technology. Blockchain was originally created to support the Bitcoin but soon the tech community has started using this technology for other purposes.
Blockchain is the brainchild of a person or a group of people known by the name of Satoshi Nakamoto. In 2017, the global blockchain technology market is predicted to reach 339.5 million U.S. dollars in size and is forecast to grow to 2.3 billion U.S. dollars by 2021.
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Source: https://www.statista.com/statistics/647231/worldwide-blockchain-technology-market-size/

What is the discovery phase of a project? Imagine hiring an employee without knowing what tasks he needs to perform, what you would be paying him/her and the reason you are employing him. You’d never do that would you? Similarly, when you take up a project, you need to go through the discovery phase.

What is the Discovery Phase?

Discovery phase is the time you take to understand and analyze the project that you are about to invest your time, effort and money into. It helps to reduce failure and ensures that you maximize the potential of the idea. Basically, the discovery phase is where you conduct all the research and plan your entire digital project, as well as understand the stakeholders and the needs of the end customers. This phase helps to reveal the real pain points that you might face while developing the project and understand the how and why. 
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Bitcoin has been the latest topic of discussion between work colleagues, business meals and even amongst friends. This virtual currency has made millionaires. Some believe that Bitcoin is a bubble that’s about to burst; while others think that it’s going to magnify its presence and believe that in the near future each Bitcoin could cost around $60,000. Who wouldn’t want to invest in a market where the returns are phenomenal? Everyone wants a piece of this pie!
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Like the old saying goes, “With great power comes great responsibility!” Here, the responsibility lies on the digital ledger that records the transactions in a decentralized database located in multiple places – also known as the blockchain. 

With the rise of Android apps, Google Play has strived to focus on security and performance! There are more than 2 million Android devices, and in the year 2017, 82 billion apps were installed on Google Play. So, it’s is vital that Google Play makes it a positive experience for their users to discover and install apps that they love.
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Source: https://www.androidcentral.com/over-82-billion-apps-have-been-installed-google-play-last-year

​Recently, one of our clients took the time to review us on Clutch, the leading B2B ratings and reviews platform. Clutch arms business buyers and sellers with the insight they need to facilitate productive business partnerships. Since August, our clients reviewed App-Scoop on Clutch and we are excited to share some of the feedback that can be found on our profile.
 
One of our clients needed an Android and iPhone application development for his lifestyle coaching business. The feedback received for our development work was great. App-Scoop was commended for the ability to listen to the clients’ specifications and delivering a great product.
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How do you start developing a mobile application? Or you want to make changes to the existing one? How do you initiate the first step? The first thing that you need to determine is the category of your app development project. There are three categories:

1. Consumer (has potential for widespread adoption)
2. Modernized (modernizing a new or existing business process)
3. Migration (web-application to mobile-optimized version)

​Planning is the second step of building your app. It is a crucial factor that needs to be managed right from inception to ensure that there is no re-work, maximum profitability and increased utility. Planning involves knowing your target group of customers and the mobile products available in the market; and then making an informed decision about what mobile strategy best suits your app’s need.
Here is a list of 51 mobile statistics that can help your with the decision making process and contour the product that you want to introduce to the market. 

Have you heard of a phrase ‘The first impression is the last impression’? Let’s say that you’ve gone for an interview. When you step into the interview room, what does the interviewer base his first judgment on? Correct, the way you are dressed and your overall grooming. Similarly, when you launch a product into the market, the first thing the users will notice is the look and feel of the product.
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But just because a product looks good, doesn’t mean that it performs in par with the expectations. For instance, your interviewer may think that you look great, but if you cannot answer his questions correctly, then you will not get the job.