Most companies in the business world are taking a leap towards imbibing a digital strategy for their company. In these competitive times, it is difficult to stand out and get noticed. But don’t worry, the super power of the internet will help you carry out a competitive analysis that can help you pace ahead of your competitor’s digital marketing strategy. Let’s go through a step-by-step process on how to build your digital strategy.
Identify Your Competitor’s
The first step that you need to do is identify who your competitors are on a granular and general level.
General level of identifying is to see the ranking of your competitor’s on Google. Different brands position themselves differently and have different keywords that they use – for example, ‘influencer marketing’ will rank different than ‘marketing gurus’, etc. You need to identify the key word, in this case, ‘marketing’; so that you can understand the industry’s sub-sectors and major players that fall within them.
Granular level of identifying is to explore more about competitor’s in your industry and checking up on how your digital strategies are compared to theirs. You need to note things like where they are driving traffic from, top sources of referring traffic and your competitor’s competitor.
Humans spend around 8 to 10 hours a day interacting with computer screens, and other smart devices. Technology has entered our daily lives and are often replacing human interaction. But users still expect a human and personal touch in technological devices. Hence, the challenge for most UX designers is to turn something impersonal to personal – no one wants to deal with a robotic robot. It is very difficult to gain loyal users especially when it comes to apps because there are so many competitors in the market offering the same service with more perks.
So, what is the best way to help users engage with your app? – it is by giving it a personal touch, i.e. creating a user persona for the app.
What is User Persona?
Here at App-Scoop, we are committed to providing the best mobile development services for our clients. You can promote your business successfully with our development projects that will escalate the outreach and efficiency of your company. We work with you to formulate a customized framework that follows our values of integrity, excellence, collaboration, and pursuit of excellence. It is our honor to be recognized by Clutch as an Industry Leader in Canada within the Development Industry.
You can also find us on Clutch’s sister sites, The Manifest and Visual Objects. The Manifest allows for the intersection of quality design work and expert-based advice to meet. Visual Objects, on the other hand, recognizes quality work through the means of portfolios.
Software development can be integral to the success of a company. We understand its importance but also the individualized needs of every company, and want to integrate those goals with our experience to create the best for you. If you are interested in working with us, please contact us!
John wanted to watch a tennis match in the afternoon, but his boss wouldn’t allow him to take a half day. Susan wanted to watch her favorite boxing champion but the match was taking place on another continent. Sarah wanted to see the Australia and India cricket match but there were not tickets available. And just like John, Susan and Sarah, there are many sports enthusiasts who are unable to watch the game in person or Live on TV – and this is reason enough for the sports industry to go mobile. Digitalizing sports events gives access to millions of sports fans to watch their favorite games Live or watch re-runs even after a year – they could stream the winning shot any number of times to feel the glory of their favorite team winning.
Gone are the times where we used to toil in the kitchen for hours to make our favourite meal! It’s so much easier now with restaurants delivering food at your doorstep, day or night with the just a few clicks on an App. Also, if you are the old-fashioned kind and wish to dress up and visit the restaurant, bid good bye to waiting for a table; you could now just simply pre-book your table before you visit. Welcome to the age of restaurant apps – where both, the customer visiting the restaurant and the customer ordering from the restaurant are able to benefit from the app service.
In order to build a restaurant app, it is very important to structure its base, i.e. build a custom point of sale (POS) solution to manage the menu, table reservations, and staff. With the help of an app, managing restaurant marketing gets simpler. Let’s take a look how!
Maintain Inflow of Guests/Orders
The biggest goal of any restaurant is a steady inflow of guests or orders. There are different ways in which a restaurant app can help with that:
Let’s suppose that you are looking for a property and you have downloaded a real estate app on your smartphone. In the app, you are able to find the different properties listed with addresses but you need to now get on to another app, for instance, Google Maps to locate these addresses. Imagine how convenient would it be if this same information was available in the real estate app, where you would be able to view all the property and its locations on the map itself! Adding route planning to your app doesn’t only improve user experience but its convenience ensures that the user retains and uses your app.
There are many apps that track location such as social media apps such as Facebook, Instagram and Snapchat that allows your friends to view your location, Zomato offers the best food deals around your area, etc. The route planning features helps you to send push notifications which leads to user engagement.
Apps that can Benefit from Route Planning Feature
Real Estate Apps
As mentioned earlier, real estate apps should incorporate the route planning feature so that the user can easily view the properties on the maps, how far each property is from the other if they wish to check out multiple properties in a day, check the neighbourhood and shops around, etc. This feature also helps agents to plan their day and site visits with their customer. Real estate apps should also have additional route planning features like creating live tours which will help uberize the real estate industry.
Healthcare apps that lists doctors and dispensaries could also use the route planning feature for the benefit of the patient and the doctors (in case of home visits). A healthcare app with built-in route mapping would allow the doctor to locate the patient’s address and deliver their services in case of a home visit; on the other hand, it would allow the patient to locate the doctor’s location, the time it will take to reach there and the best possible route.
Gone are the days where a paper map was used to locate places or navigate or find a route; it’s time where Google Maps save the day by not only providing a route to your destination but also gives live updates in case of a traffic jam, accident, or road closure. Hence, it is absolutely imperative for travel apps to have an in-built route tracker providing all of the same information. Just imagine how convenient it would be for the user!
Say for example, Sarah is backpacking across Italy and she downloads a travel app. She has an itinerary for the day to travel to tourist destinations, visit restaurants and then party at night. A route planner in that travel app will allow Sarah to plan her day by marking the locations of the places that wishes to visit and show her the best possible way to see them all. It can also build routes for walking tours, save them and share them on social media apps.
For people driving in crowded cities or visiting other countries or cities, a parking app with a route planner would be very convenient. Parking apps like Parke, allow users to find nearby parking spots displaying also the route to reach there from their current destination.
Advantages of Route Planning
Now, let’s take a look at the advantages of route planning for users.
Like, we’ve discussed before there are various advantages of route planning. Take for instance, Uber, an that offers car service at the customer’s doorstep. Uber has an in-built route planner that allows the user to track the car and also navigate them as quickly to their pick up location. In case of ordering an Uber Pool, the route planner prioritizes the stops ensuring that there is no wastage of time by running around in circles to pick up passengers.
Route planning also helps the user to manage their time by checking the time taken to reach their destination and ensuring that they are on the correct route. In case, of planning a travel itinerary it allows the user to mark their destinations on the map and then follow a route that is convenient.
Best Route Planning Software in 2020
Route4Me is the world’s most used route sequencing and optimization software for small businesses and enterprises. This software allows the user to share, create and manage routing plans on their smart devices. The API is free of cost but the app company needs to pay for functionalities like in-app voice-guided navigation, scheduled customer notifications, delivery analytics, and a customer relationship management system. This software is ideal for field sales, field marketing, field merchandising, territory management and optimization.
One of the big players in the route planning market is HERE. The software provides a route optimization solution that takes into account the starting points and various destinations and allows you to edit routes, calculate a matrix of routes and multiple waypoints, and update past routes.
Badger maps is a software that can be used across multiple industries. It provides the tools and applications for sales reps to be more effective in the field. It enables the sales team to manage their by combining Google Maps, route optimization, schedule planning, data from the CRM, and lead generation on the sales persons mobile device. Badger offers the best software mapping solution to map customer accounts and sales routes.
MapAnything is a location intelligence solution that steers the company towards the right direction. This software is a Location of Things solution that streamlines business goals with field activities on a unified platform that is designed for field sales, service teams, and fleet management.
ElasticRoute is a route planning solution that is best for third party logistics providers, carrier’s logistics services, distributors, food and beverage delivery construction, waste and recycling management, postal, parcel and courier, etc.
It produces natural cluster-based routes which adds a human touch to the optimization process. ElasticRoute can plan over 1000 stops in 90 seconds (which is a record) and can also deal with challenges like unplanned changes to deliveries.
To view more software for route planning, refer to https://www.capterra.com/route-planning-software/.
Route planning for your app can scale your app within a short period of time with minimum cost. Instead of incorporating the route planning feature at a later stage, we recommend you to consider investing more time and money at the very start to build this functionality within your app.
If you wish to incorporate route planner into your app, contact the App Scoop mobile app developers Vancouver team. We will help you in this challenging task of developing a system that will enable your app users to edit and share routes. We promise to help you improve your user's experience and hence, improve customer loyalty by providing you with features such as scheduling, real-time chats, push notifications and a support centre.
The world of coding consists of more than 330 different programming languages. GitHub is an American company where software is built – more than 40 million people use GitHub to discover and contribute to more than 100 million projects.
Source Reference: https://github.com/collections/programming-languages
The employees of lead technical companies such as Facebook, Google, and Apple bank on GitHub for spreading their open source software. It is a massive code repository that helps developers identify the kinds of languages and apps that the technical industry is actually using. GitHub’s resourcing has been on an uptrend since 2018 – they have been constantly employing new developers.
Let’s take a look at the most demanding programming languages of 2020, according to GitHub.
Imagine downloading an app and not being able to navigate through it? Frustrating, right!? So, what do you think would you do with such an app? – most users would uninstall it in mere minutes. User experience (UX) on an app is of utmost importance to attract new users and keep the old ones to ensure long-term market success. Did you know that 90% of users reported that they have stopped using an app because of its poor performance?
Reference Source: https://www.toptal.com/designers/ux/ux-statistics-insights-infographic
Apps are now defining a way-of-life for humans; for instance, there are apps for booking cabs, operating home appliances, listening to music, watching movies, interacting on social media, etc. Tomer Sharon, the senior UX researcher at Google, stated that “UX is a very much personal experience that a person feels while using the product. UX designs are implemented based on the emotion of the users.” This statement holds true – it is imperative to focus on architecture, visual design, usability, branding and functions of the app.
Let’s take a look at few trends that we can expect in UX Design for the year 2020:
What makes a customer loyal to a product or a company? What exactly is customer Loyalty Program? It is a rewards program offered by a company to drive customer engagement and nudge them to buy the product often and enjoy its benefits. One such Loyalty Program that has caught the customer’s attention is – the Starbucks Loyalty Program.
Did you know that the Starbuck Loyalty Program holds more money on its affiliated cards and app than many banks have in their deposits? Surprised! Here’s another fact: there are approximately $1.2 billion loaded on the Starbucks mobile app and the company’s loyalty cards. Above that, around 41% of US and Canada-based Starbucks transactions were made through the loyalty card, while around 24% of US-based payments were made through the Starbucks mobile app.
Reference Source: https://www.marketwatch.com/story/starbucks-has-more-customer-money-on-cards-than-many-banks-have-in-deposits-2016-06-09
This should give you an idea on how Loyalty Programs increase the company’s revenue and their presence in the market.
The sole purpose of creating an app for a service or product is so that customers can use it. But when the customer has got a plethora of options that provides a similar service or product, then why should they download your app? What does your app offer that the other doesn’t? To ensure that the customer picks your app each time, you can use a tool that will help you build the product or service that the market needs: The Product/Market Fit Canvas.
What’s a Product/Market Fit Canvas?
Marc Andreessen, founder of Netscape and Andreessen Horowitz defined product/market fit as, “Product/market fit means being in a good market with a product that can satisfy that market.”
In a great market with lots of real potential customers, the product or service has to be able to solve the user’s problems. You need to create a need for your product/service in the market by targeting a market segment that finds your product/service attractive.