Have you heard of a phrase ‘The first impression is the last impression’? Let’s say that you’ve gone for an interview. When you step into the interview room, what does the interviewer base his first judgment on? Correct, the way you are dressed and your overall grooming. Similarly, when you launch a product into the market, the first thing the users will notice is the look and feel of the product.
But just because a product looks good, doesn’t mean that it performs in par with the expectations. For instance, your interviewer may think that you look great, but if you cannot answer his questions correctly, then you will not get the job.
There are mobile consumers all over the world, and so mobile technology trends are important to follow. In today’s day and age, smartphones are increasingly pervasive and indispensible. The year 2017 has seen a phenomenal response with several mobile app trends restructuring the digital landscape. Mobile developers from all over the world are finding ways to make the apps on more sophisticated hardware tools, latest software and better hardware.
In March 2017, there were 2.2 million apps for iOS users to choose from and 2.8 million for Android users. This is just the beginning! The mobile app market is only going to increase with better and more useful apps for users. So, what kind of apps do you think dominate the market? Most of it is dominated by Google apps, social media, gaming and lifestyle apps. Large companies such as banks and hospitality are using mobile applications to increase customer engagement, branding and use them for direct marketing.
Now, let’s take a look at the mobile app trends for the year 2018.
Success is measured in different ways. For instance, in the app world success can be measured with the number of downloads and more recently by the number of active users. Mobile apps such as Facebook or Instagram have millions of active users, whereas, something as common as an alarm clock app might have a few thousand active users but almost every user has the ‘Clock’ app in their smart phones.
Let’s take a look at a few case studies for us to understand the great mobile apps and why they’re so successful.
To keep up with the fast-paced digital age, it’s necessary for all mobile app developers to engage their users with their app. While concentrating on rapid growth, it’s also necessary to ensure that your original user base doesn’t diminish. John Koetsier of VentureBeat said “…user engagement is the new user acquisition, arguing that gaining a loyal, long-term customer is much more important than acquiring casual users.”
The best way that a product will thrive and grow is through customer satisfaction. Customer feedback is one of the key elements in driving customer satisfaction and business improvement. Feedback from customers helps you to steer your product roadmap to make the changes quickly and not keep trying to figure out what is going wrong through statistical or analytical data.
*As per the recent study published in Statista, mobile app downloads will be more than 269 billion in the year 2017. So logically speaking, there is a lot of competition for app developers. Hence, it’s essential for them to create an app that is functional, engaging and most importantly provides value to its customers.
Mobile app development industry is a growing and competitive industry. There are always a few apps that are successful while many of them fail. Have you ever thought why? Well, let’s just take a look at the entire app development process from the beginning to the end to understand what goes into making a successful app.
Why pre-plan a mobile app?
With the advent of technology and smart devices, the use of applications has been increasing continuously. The types of apps available in market range from social media apps such as Facebook, Instagram to gaming such as Candy Crush, Pool to local stores where the user can order groceries such as Grofers, Nature Basket. All these apps need to be built on a platform that is supported by these smart devices.
The most common topic of discussion among developers, “Which platform should a company choose to build their app on? Is it iOS or Android?
The “application world” is a market that is constantly growing. Not only the app world but the technology in the app industry is growing at high speed. So, sometimes it becomes very confusing for the app developers to understand which app platform should be used – the native app or the hybrid app? Firstly, we need to determine the fact that a modern business can’t afford to not offer mobile apps that don’t offer the required software to its users. Hence, choosing between the hybrid and native platform is very challenging. Secondly, both these programming languages – native and hybrid – come with their own pros and cons.
Experts estimate that there are more than 40,000 health related applications. That’s a lot of apps for an industry that is just starting to blossom in the market. This number will further grow if Apple decides to launch the “rumored” Healthbook.
As per the latest rules and regulations, any health app that stores or processes personal health information, launched in the US must be HIPAA compliant. HIPAA stands for Health Insurance Portability and Accountability Act. The law protects all “individually identifiable health information” or PHI that stands for Protected Health Information. It basically, collects and protects your health information and medical records. So, before you plan to develop a health app, you must ensure that it is HIPAA compliant.
The database is evolving rapidly. Old database structures are being replaced by new data based structures. There are two types of databases – SQL and NoSQL.
What is a SQL Database?
SQL or relational databases are structured. They can be compared to phone books that stores phone numbers and addresses. It organizes structured data fields in defined columns. SQL is a programming language that is used by software engineers to design rational databases. Some examples of SQL database include MySQL, Oracle, Sybase and IBM DM2. These databases help execute queries, recover data and edit data. Editing data includes updating, deleting or creating new records.