Have you ever noticed why big apps like Facebook and Instagram keep redesigning their
It is to cope up with continuous changes the market faces every day and if your application
isn’t adapting to this dynamic world then there are high chances that you will be losing a lot
of potential customers.
Redesigning your app will boost your conversion rates and will make people stay on your
app to consume more content.
This article will tell you when and how you should redesign your applications.
When you should redesign your app?
If you are facing any of the following situations, you can consider redesigning your app.
1.When your app conversion rate is poor
If you are experiencing a low conversion where your sales are low and your app users
are not active then you should opt for redesigning your app.
Delivering on the Digital Demands of Your Customers
Consumer behaviour has changed upside-down during the pandemic. Due to complete lockdown, the buyers have started looking for alternatives to fulfill their demand.
And, the easiest way was going online and switching to an e-commerce store. Stats show that 62% more people have started to shop online as compared before lockdown.
The coronavirus has expected to accelerate consumer preference towards e-commerce stores by 5 years. Changes caused during the pandemic is quick to catch up for all online stores.
The following article will tell you about ways on how to handle heavy demand during these circumstances.
Effects of Pandemic on Different Businesses:
Big brands like Amazon were also startled by high demand and found it very difficult to maintain efficient delivery deadlines.
In March, Amazon has to send messages to its customers warning of high demand resulting in longer delivery days.
To solve this Amazon has to make an investment resulting in a decrease of 26% in its Net profit and a rise of 46% in the shipping cost.
It clearly shows that Amazon was not ready to face such huge demands.
The annual Mobile App download is estimated to reach $258 Billion by 2022 and the use of mobile apps is 57% of all our daily internet usage.
This data is huge to process and every organization is aiming to build its mobile app. But, the development process is not as easy as it sounds. It requires extensive research and planning which can be a difficult task if your core activities don't include mobile app development.
There are many big companies that have outsourced these kinds of projects to third parties. But, organizations make lots of mistakes while outsourcing.
In this article, we are going to talk about some of those mistakes.
8 Mistakes to avoid while outsourcing Mobile App Development
#Mistake 1: Poor research
Getting on a video call or seeing wonderful and exciting PPTs made by the outsourced company is not called research.
The need for innovative technologies and intuitive business solutions is increasing in the digital world.
Not to mention your systems and software can make or break the deal when it comes to adapting to new challenges, business growth, and increased competitiveness.
However, you might have many legacy systems in your organization that are problematic to maintain and integrate with other systems. They may hold back your business operations relying on them.
So, do you think replacing them entirely is the best option out there?
It’s because those systems handle some of the crucial business processes, and you would never want to just let go of them when there are other options available.
That’s where the legacy system modernization comes into the picture.
If you face some legacy challenges, first understand the problem you want to solve. Next, follow some of the approaches that I’ll be covering in this article to upgrade those systems and improve them without disrupting any internal process.
But first, understand some basic things that will help you understand the legacy modernization approaches better.
So, let’s explore!
Open Source is a technological magic-land where all organisations can contribute their work to collaborate or share with other companies. According to the 2018, Open Source Program Management Survey, approximately 53% of the people surveyed stated that their organisation has an open source software program or has plans to establish one within a year.
Reasons Contributing to OSS
There are three major reasons that help in contributing to the OSS – selling complimentary services, building greater innovative capability and reduction of cost through open sourcing to an external community. They are usually also explained as extrinsic motivation, intrinsic motivation, and internalized extrinsic motivation.
As customers we’ve been spoilt for choices. Convenience is one of the top reasons why the e-commerce market is successful. Apart from the e-commerce markets, on-demand food delivery apps have also carved a niche in the market. These apps have further created a stir in the market due to the Corona outbreak and the lockdown situation.
So, what are on-demand delivery applications?
On-demand applications, a model that has been popularised by Uber, is utilized in various domains – ranging from groceries to healthcare. Some of the examples include:
Movement is life, but we were asked to stay home!
With the declaration of COVID-19 as a global pandemic and with no clear solution in sight; these are challenging times. Every company across all sectors have had to made difficult choices in order to maintain and preserve business continuity. Many parts of the globe were directed into a lockdown to avoid movement of people in order to contain the spread of this novel virus. Borders were closed, airspace was closed to civilian population and people were asked to self-quarantine in their own homes.
For many companies, Business Continuity Plans (BCP) kicked into action which are usually reserved for breakdowns, natural calamities, terrorist attacks, etc. but not necessarily for a situation of this scale and magnitude. Not every company has a robust IT setup or the hardware infrastructure to support a Work from Home (WFH) for their entire workforce or even client requirements for on-field work.
This makes it a priority to support remote working, self-serve applications on a large scale with a working strategy. We must also keep in mind the current load on the information technology infrastructure with added security and communication infrastructure towards a seamless experience.
Work from Home (WFH) or Remote-working
The first function of any Business Continuity Plan when it kicks in, is to ensure the safety of the workforce, to ensure that they have reached home or a safe place and are away from danger.
Up until 2020, technological advancements were made at their own pace – it wasn’t a necessity but a luxury. But then the dynamics of the world changed! The new normal in a COVID-19 world demanded that we push our technology expertise to the maximum, in order to survive through this calamity safely.
We need to understand that the coronavirus is transferred from one human to another by either direct contact or indirect contact. Direct contact involves hugging, shaking hands, talking too closely, etc. with a positive patient whereas, indirect contact is touching objects like metals, steel, plastic, etc. touched by a positive patient. As per studies, the coronavirus thrives on objects for a span of more than 4 hours.
Hence, the earliest directives to prevent the spread of the novel coronavirus was to avoid touching the eyes, nose and mouth after touching an object in a public space and to keep using a hand sanitizer to kill the germs. We mindlessly touch the door knob, the lift button, table surfaces, cars, the toilet and many other things – or else how do you get by during the day. Well, this novel problem requires a novel solution – Touchless Technology.
An app development framework that is making a strong impact in the market is a software development kit named Flutter. Flutter is a part of Google's long-term vision in creative expressivity for design, design tools involved, it defines the true meaning of using a few lines of codes in numerous ways platform for interactive content. Mr Matias Duarte, Google, VP of Design has tweeted:
"Google is committed to making our digital worlds more usable, beautiful, delightful. Not just for ourselves, but Google wants to help you bring the worlds of your imagination to digital reality."
Reference link: https://twitter.com/matiasduarte?lang=en
What is Flutter?
Flutter is an open-source mobile application development SDK (Software Development Kit) created by Google. It can be used to develop high performance, high fidelity hybrid applications for mobile devices, tablets running operating systems such as Android and iOS, it is more importantly the primary method of creating applications for Google Fuchsia which is also open source. The keyword here being “open source software” for which the original source code is made freely available.
Most companies in the business world are taking a leap towards imbibing a digital strategy for their company. In these competitive times, it is difficult to stand out and get noticed. But don’t worry, the super power of the internet will help you carry out a competitive analysis that can help you pace ahead of your competitor’s digital marketing strategy. Let’s go through a step-by-step process on how to build your digital strategy.
Identify Your Competitor’s
The first step that you need to do is identify who your competitors are on a granular and general level.
General level of identifying is to see the ranking of your competitor’s on Google. Different brands position themselves differently and have different keywords that they use – for example, ‘influencer marketing’ will rank different than ‘marketing gurus’, etc. You need to identify the key word, in this case, ‘marketing’; so that you can understand the industry’s sub-sectors and major players that fall within them.
Granular level of identifying is to explore more about competitor’s in your industry and checking up on how your digital strategies are compared to theirs. You need to note things like where they are driving traffic from, top sources of referring traffic and your competitor’s competitor.