There are more people using smartphones than laptops, desktops and tablets to access the internet in this day and age. Since the growing millennial use the smartphone more than any other device to access the internet, it is relatively important to ensure that your business site is compatible for mobile users.
A mobile app analytic tool is the key to this lock! Mobile analytics tool support data such as the location of your customers, apps and services that they use, feedback about your website, number of times they visit the site and how many utilise it through the mobile application. These tools make you aware of the where the app is lacking and give you appropriate solutions to solve the issue.
Many mobile analytic tools are available in the market today. Let’s take a look at 10 mobile app analytic tools to track your application’s performance.
Flurry is one of the most used analytic tool that is used to track the performance of an app. Flurry has an ad network, which means that the user can get information about how the advertisements are being viewed on the app and detailed user acquisition reports.
This tool is compatible with iOS, Android, Blackberry, Windows phone and mobile web. It gives you information about frequency, number of users, number of active users, session length, etc. On the top side, Flurry is absolutely free.
The advantages are: it is detailed and extensive and you can create up to 10 custom dashboards. On the other hand the disadvantages are: it can be complex to reach the information. The user will have to click many times to get information. In case of a bug, it is difficult to find what the error is.
Google Mobile Analytics
This platform offered to you by Google measures all downloads to in-app purchases. It collects data across all the key stages. It doesn’t matter what kind of app you are making, it will help you achieve all your business goals and increase the chances of your success.
Google mobile analytics is compatible with iOS and Android. It is absolutely free of cost. The advantages are: it comprises of many features and you can integrate it with Google Play store for conversion tracking. The disadvantage is that iTunes cannot be integrated for conversion.
Apple App Analytics
Apple released its own analytical tool in the year 2015 for all iOS compatible mobile apps. This tool is able to measure user engagement and the performance of iOS applications. It is much easier now to track information such as the number of views received by app users, retention rates, etc.
This tool all helps you to see insights of your iOS mobile app which helps you to increase your overall mobile app ROI. Apple app analytics tool is free of cost.
Apsalar – App Science
Apsalar came into being in the year 2010. This analytical tool was built keeping in mind that it will be the best app to deliver results to app marketers and developers i.e. providing in-depth ROI metrics.
The key reasons that you should use Apsalar is to track user analytics, get accurate results on app advertising as it is more focussed on advertising distribution and recognise marketing campaigns that work and do not work. It also creates events and funnels and has a customisable dashboard that gives you the data you require.
This tool is available free of cost. It is compatible on iOS and Android platforms only.
Appsee is a paid iOS analytical tool that provides better data about the app to maximise the customer’s engagement. It comes with different features such as playback, session recording, crash recordings and in-app analytics. Appsee SDK is simple, easy to set up and integrate and displays the performance of your app on the dashboard for easy accessibility.
It is compatible with iOS and Android. You can download a free limited version but it is recommended you pay to ensure you can use all the features it offers.
Countly is a real-time, open source mobile app and game analytical tool that can be hosted on the server. It’s easy to use, gives you all the information you require about new users, time spent, etc. It supports SDK, Unity3D SDKs and Appcelerator Titanium – these are the world’s leading cross-platform mobile application platforms.
This tools is available free of cost. It is compatible on iOS, Android, Blackberry and Windows phone. Since it is open source, you can host it on your server but the cloud version is on its way to make a release.
Localytics is installed on more than 2.8 billion devices and is the leading analytic tool. This tool can help you to make a stronger user base. Some of the features it offers are users and session views, app usage information, A/B testing, funnel and segments. This analytical tool is used by businesses such as ESPN, Marvel, Temple Run and eBay.
On the hindsight, this tool doesn’t have funnels, filters or session length analytics in the free version.
Localytics is compatible with Android, iOS, Blackberry and Windows phone. It is free for 10,000 monthly active users and then the prices start from $200 onwards per month.
MixPanel tool is focused on helping app owners understand their user’s behaviour by tracking their actions. It offers both, web and mobile analytics – this link allows you to understand the retention statistics of your website. With this tool, you can track the interaction of your visitors, offers you real-time data, funnel analysis, in-depth analysis and cohort analysis to track retention.
It is compatible with iOS and Android platform. It has a free version but to ensure that it works as intended a paid version is much better. The pricing of this app is a little different – it is based on the engagement plan and people plan.
App Annie Analytics
App Annie provides real-time data on what goes on in the app store. This tool helps you identify opportunities and enhance download rates, track app downloads, revenues and their ranking and reviews. App Annie is a good platform for monitoring, visualising and analysing important trends.
It is compatible with iOS, Android and Windows. There is a free limited version and a paid version available.
Upsight is an analytical tool that helps understanding user segmentation, in-app marketing, funnel analysis and unlimited data storage. This tool will help you understand user behaviour, retention, re-engagement and monetization campaigns.
The advantages are: offers custom dashboards, unlimited data storage, free trial, marketing automation and growth factor measuring.
Upsight is compatible on iOS and Android. It has both free and paid version.
So which tool are you going to use to check your app’s performance? In our opinion, your choice should be based on your mobile app and the budget. It is imperative that you analyse all the advantages and disadvantages of the tool and then settle based on your requirement.