To maintain safety during the lockdown, people drastically shifted towards the eCommerce industry. Statistics show that mobile devices will take up 73% of the total e-commerce purchase platform.
When you have a business to manage, it's imperative to look for trends and stay informed. It's essential so that you don't miss any opportunity that may benefit your business.
Every day tons of retailers are moving toward online selling while entrepreneurs are starting their eCommerce ventures and taking it to the next level.
However, eCommerce is dynamic, so change is not something new to people.
If you are planning to start an eCommerce business, the following article will talk about 10 mobile trends that are going to dominate in 2021. You must know all these trends so you can shape your business strategy accordingly.
10 trends to watch out for in 2021
1. Social Commerce
Today almost all brands utilize social media's platforms to spread awareness about their products and build better relationships with their consumers.
So it's evident that you need to focus on social media for building your network in order to thrive in your eCommerce business.
While social media has so many advantages, it is also challenging to analyze the patterns and techniques to convert traffic into sales. You can never understand its algorithms and when you think you do, the next moment it may amaze you with low reach.
There is too much work and dedication in taking your audience from social posts to a product page, especially if you go down the organic path. But fortunately, you have certain features that support your selling journey,
Social media has converted itself by introducing Facebook shop pages and Instagram shop posts. Now, the customers do not need to go to your site necessarily; the purchase can be made directly from the social handles.
These social media platforms also offer you the option to tag products in the post itself. Hence, you can highlight them and encourage your customers to take the buying decision faster.
A recent study has shown that Instagram shopping has boosted the traffic rate to about 1,416% and increased revenue from 20%. Thus, it is expected to grow more in the year 2021.
2. Voice commerce will gain importance
Today all the apps have voice assistance as people use it in their daily lives. They use voice assistance for their every work, from setting an alarm clock to buying products online. It has simplified the way people live.
As per research, by 2025, 75% of the house will have smart speakers. Moreover, voice speaker sales are expected to touch the mark of $40 billion by 2022.
Another important reason why voice commerce is gaining so much importance is that they are pushing regional language for shoppers to explore conveniently. Therefore, it's better to optimize your eCommerce business with voice assistance.
3. Mobile commerce will overshadow eCommerce
As consumers feel more comfortable placing an order through their mobile devices, there is more room for their progress.
According to research, by the end of 2021, mobile devices are anticipated to hold 73% of total eCommerce sales.
Moreover, if the consumers found that the website is not mobile-friendly, around 30% are likely to abandon their cart without confirming the purchase.
As an online seller, it is essential to improve your consumer's experience when they use their mobile, which they do most of their time. Therefore, it is seen that mobile shopping apps have a higher conversion rate than a mobile website.
So, make sure to build a customer-friendly mobile app in which they can scroll quickly, find products easily, and make the purchase faster.
4. Sales that support sustainability will grow more.
More and more consumers are now focusing on green consumerism. In this trend, people look for products that promote sustainability and find an eco-friendly way to support nature. It mainly includes products that benefit nature and involve recycling.
Around 65% of the consumers say they want purpose-driven products and have eco-friendly benefits. The focus on green consumerism is a strong indicator that it's essential to priorities environment-friendly practices in your business to maintain the pace.
Many big companies are now starting to implement more sustainable practices in their products and pledging to bring the carbon emission percentage to zero by 2040.
It creates an image of a responsible citizen and people want to contribute towards a product that brings sustainability to the society.
A great way to promote green is to switch to eco-friendly packaging, send receipts instead of paper slips and look for eco-friendly alternatives.
5. Shop with just a click
It’s time to simplify the checkout process to decrease the cart abandonment process. Traditionally placing an order online was quite a bit of work for the consumer as they were required to feed much information.
The following things were required to complete the transaction:
As mobile apps can store their consumers' information for future use, it has become very convenient for people to place orders. Through just a few clicks, people can purchase anything, anywhere, and at any time.
6. Chatbot system in mobile
Chatbot system was there in business for a long time, but it has been gaining importance dramatically in recent years. People use chatbots for a variety of reasons.
Enterprises invest a dedicated budget for supporting the chatbot system on their websites. Similarly, businesses are intensively using chatbot functionality to ensure a human conversational experience for users.
Companies also integrate AI-built Chatbot on their social media handles to offer prompt answers to customer’s queries. It is a very convenient way to provide customer service and solve any query they might have.
While it covers an integral part of your business website, it hasn't fully penetrated the shopping apps. But this is now expected to change in 2021. It is anticipated that the demand for apps that allow businesses to use chatbots for customer support will increase.
As a result, it will drive benefits for your business by increasing the customer satisfaction rates due to quick support.
7. AI and AR will add benefits to eCommerce
According to statistics, by 2022, online sellers are expected to spend 7.3 billion dollars on AI or artificial intelligence. Plus, more than 120,000 stores will use Augmented reality or AR technology for improving customer experience.
AI or Artificial Intelligence is your online-store associate that provides recommendations and guidance to your customers on your behalf. They store the customers' present purchase information for future use.
It acts as a reference for them to show the products they are more likely to purchase. In a real case scenario, customers can inspect how the product will look on them, but this was not possible when ordering online.
Thus, to eliminate this hurdle, augmented reality helps the customer see how they will look at them before purchasing it. The store that implements both technologies is expected to perform well in the future.
8. Cryptocurrencies as a payment option
Payment options are a big deal when people choose the brand from where to shop. If the consumers find that their desired payment option is not available, they will not purchase from you.
Most eCommerce sites offer various digital wallet options, including G-pay, Apple Pay, and Paypal. These options are added apart from the debit and credit card options.
Recently, cryptocurrencies are also used for making payments, especially bitcoin. They provide extra benefits to the user because of their lower transaction cost and no cancellation scheme.
Thus, in 2021 eCommerce business may start adapting to cryptocurrencies more as a payment option.
9. Mobile Fraud
Cybercrime is increasing day by day and becoming a real issue requiring immediate attention. Thus, the consumers don't want to provide their personal information to a third party, especially if you don't have a popular brand image.
So, it becomes difficult for people with smaller boutique shops to set up an eCommerce shop. Thus, to increase sales, make sure your app supports proper security features. It helps the user to trust and feed their data.
One more advantage of building an app is that the consumers do not have to enter their payment information every time; the app will store it for future use.
As mobile usage will grow, so will the fraudulent transaction, so it's better to secure your app. A mobile app is always better than a mobile browser that may carry security loopholes.
10. Dynamic pricing
Dynamic pricing is now adopted by businesses to stay in the competition and attract more customers. Even if your product has the X-factor, but you don't focus on its pricing strategy, it won't generate enough sales.
Ensure you choose the product's price that fits the customers' expectations and has the most chance to make a sale. But also remember not to compromise on profit between the process.
The most convenient way to set the right price is through dynamic pricing software. This tool is expected to gain importance in the business world. As it provides real-insights, market demand, competitors’ prices, and the perceived value of your product, you can find the perfect pricing within seconds.
Mobile apps offer a convenient way for consumers to shop things anywhere, anytime they want. Thus, these 10 mobile trends mentioned above can dominate the e-commerce market in 2021. More and more companies are expected to adopt AI, AR, voice commerce, dynamic pricing, and other features to maintain competition and grow in their field.
Contact the App-Scoop Vancouver Mobile App Developers for further details.