In the current digital world, technological advancements and high-end software are grasping the consumer interest.
Smartphone users are utilizing mobile apps for a variety of tasks, such as communication, purchase, and entertainment apart from just making phone calls.
In fact, most smartphone users spend 88% of their entire mobile usage period on mobile apps. Owing to this, businesses are focusing on app development to reach more smartphone users, intending to gain more clients and expand their revenue.
Businesses utilize different marketing strategies, design elements, and upgrades to catch user interest. However, these do not guarantee loyalty in such visitors; at least 24% of all apps get deleted directly after downloading.
This is why you need to provide a good incentive to consumers so they are compelled to download your app.
Here are the three effective strategies you can adopt to gain customer loyalty and retention:
1. Reward incentives
Businesses offer incentives in an effort to keep customers engaged with their brand.
In the global competitive market, every brand is continuously developing new apps and cheaper product alternatives to attract customers. Thus, you need to offer your regular customers attractive app rewards that would hold their interest in your brand only.
A lot of businesses utilize tactics like providing store credit on purchases and cashback offers to retain existing clients. Businesses also provide free service with purchased items as rewards to their customers. These bring the customers back to the brand and boost engagement and sales.
The following is a notable example of a successful rewards program:
The cosmetic brand Sephora offers its loyalty program named the Beauty Insider Program.
As per one company representative of the brand, this program makes up for 80% of their total transactions.
The loyalty program contains many user-friendly features for the customers and is structured in a tier-based reward system. The app analytics check the total expenses of the customers and offer specific tier rewards based on their expenditure ranking.
For customers, this strategy works as a motivation to continue their association with the brand. Another customer-oriented feature of this loyalty program is personalized product recommendations.
Birthday promotions in the tier system include offers like free product shipping and makeovers to top-tier customers. Lower-tier members continue purchasing from the store to ensure their rise in ranking.
Types of reward systems:
Businesses utilize three categories of reward systems for customer loyalty growth. They include the following.
2. App Personalization
Customers like a service that knows them well and can provide them with what they need quickly. This quick and effective service would enhance their loyalty to your brand.
In one survey, 40% of the marketing leaders who participated admitted that adding personalization in apps has increased their overall sales.
Some personalization tools you can add to your business app include discounts, push notifications and tips.
One example of an app that uses this strategy is Flo, a women's health app. It monitors the user's menstrual cycle and uses AI-based technology to chart their next ovulation cycle. Besides, the app provides personalized tips as well.
To utilize this technique accurately, you need to understand two things:
3. Technological applications
Businesses are utilizing advanced software in their business apps to boost customer experience.
Some technologies that companies are investing in include augmented reality (AR), cloud computing, artificial intelligence (AI), and real-time video chatting features. These modern technologies enhance the user experience on such apps.
From a customer value standpoint, Millennials and Generation-Z consumers use mobile apps frequently. A report says that 21% of Millennials access an app 50 times each day on average.
This generation is more interested in novel technologies. So, adding advanced software in your business mobile app would increase your brand popularity with these audiences.
Some of the technologies you can implement in your mobile app to improve customer experience are as follows:
To retain customers and win new ones, businesses need to opt for techniques that the customers can utilize in the long term.
So, understand customer behaviour and needs, and then choose the best strategy among all these three or customize to make the right combination that your users can benefit from and become your brand advocates.
This, in-turn, would help you get more app downloads from your direct and indirect customers with high chances of conversion.
Contact the App-Scoop Vancouver Mobile App Developers for further details.