Have you ever noticed why big apps like Facebook and Instagram keep redesigning their applications? It is to cope up with continuous changes the market faces every day and if your application isn’t adapting to this dynamic world then there are high chances that you will be losing a lot of potential customers. Redesigning your app will boost your conversion rates and will make people stay on your app to consume more content. This article will tell you when and how you should redesign your applications. When you should redesign your app? If you are facing any of the following situations, you can consider redesigning your app. 1.When your app conversion rate is poor If you are experiencing a low conversion where your sales are low and your app users are not active then you should opt for redesigning your app. Every application aims to produce a high sales conversion rate otherwise all the
benefits offered to the users will go in vain. Stat says UX design can increase your conversation rates by 400%. Through redesigning you can make your app more engaging and focus on improving the user experience of the app. One of the examples can include Dominos, the company was seeing a high bounce rate and wanted a solution to fix this problem. The firm redesigned its UX by using the correct size and layout options. The major concern was to improve the user's navigation ability and by redesigning it, the application saw an increase of 23% in their conversion rate. 2. When you want to improve your audience reach You can opt for redesigning your app if you wish to target a new audience and want to maintain your current audience by providing them a quality user experience. The process of redesigning should be based on what type of user you want to target and what are their pain points that you will try to solve. One of the examples is Flicker, who was first named Game Never-ending, which was a role-playing game focusing on social interaction and one of its features was to offer photo sharing. This feature became popular and then the app was fully redesigned to attract the same kind of audience. 3. When you are rebranding your company If you are planning to incorporate new ideas into your application, you need to display them to your audience as well so that people can decide if they want to be resonated with you or not. This might also give you a new audience to reach and improve your conversion rate. For example, the tool DoubleClick was acquired by Google and was named Google Ad Manager. So, Google maintained the same style and format for Google Ad Manager as it was for other Google applications. 4. When your competitor’s app is performing well then your app Accessing your competitors can be a major parameter to know if your application is performing well or not and if you aren’t matching or overpowering them then this can become an area of concern for your app. There can be times when you are not doing well than your competitors so you need to assess what are the features that they have and you don’t and how you can surpass them. Redesigning your application is one of the ways to improve the performance of your app. You should focus on simplifying the user experience and be up to date with all the new trends so that your old user doesn’t leave your app and the new user gets attracted to it. 1. When your user complaints are high Accepting criticism is the most effective way to improve and listening to negative opinions from people who are using your app should be a matter of concern. If your app has a low rating (below 3 stars), or people are bashing your application for features they didn’t like or the problem they are facing, so you need to see and examine the issues in detail. If a majority of people are facing the same problems then you need to solve them by redesigning your app. Take the example of Forbes, an American publishing company that was not able to increase its number of downloads due to problems in the UX and its competitors had over a million downloads. To fix this Forbes decided to redesign the application, which resulted in an increase in the number of downloads from 100k to 500k. 2. When your application content consumption time is low The content consumption time means the average amount of time a person is using is spending your application and if it is low that means people are not using your app. And, if they aren’t using your application that directly points to a low conversion rate so you need to redesign your app and add all the extra features so that you are not missing anything. Always use the latest UX so you can connect and engage with your customer without any issues. 3. When you are not able to convey your idea to your audience This happens when you are offering too much to your audience that they get confused and skip using your app. Providing extra features are good but not at the cost of losing your customer. A major example can be Uber, according to them when extra features were added to Uber people got confused and ordered the wrong product and this became a major issue for both the user and the app. So, they decided to redesign its product and simplified the features which can now be easily understood by the user. Now, analyze if your application is facing all the above problems and if they do, you can opt for redesigning the application to improve the UX of the app. How to redesign your app? Step-1: Analyze your app performance Analyzing analytics is the only way through which you can go deep down to reach the root cause of your problem. You can check these three parameters in your application-
These pointers will help you set a primarily quality check of your application. Step-2: Examine customer feedback Play store reviews tell a lot about your app and have the capacity to change other people’s minds as well to stop downloading your application. So, your aim should be to solve the genuine problems of users and understand why they are facing those problems. Step-3: Evaluate your competitors At the end of the day, you want to surpass your competitors and provide quality services to your users. Evaluate your competitors by setting features or user feedback comparison, by doing this you will know the area your app needs to improve. Step-4: Write down your changes Now, that you have analyzed everything from your app UX to your competitor’s reach, you are ready with the list of changes you want in your application. Your next step would be to discuss all the changes with your team, and after you get the green flag start working to improve them. Step-5: Redesign and Evaluate Implement all the changes you were looking for in your application and make your UX in sync with your audience’s needs. After implementing the changes evaluate your current UX with your competitors and analyze your user’s feedback. You can also A/B test multiple UX to see which one is performing better. Following these steps will help you stand out from your competitors and create a fresh image in the mind of the user. Companies that have successfully redesigned its application 1.Instagram It is one of the most popular social media apps and was launched in 2010 with an app logo and interface which is very different from how it looks today. Instagram redesigns its app very often to provide a premium user experience to its audience. 2.Facebook It was launched in 2004 and became a massive trend in the youth by offering high-quality UX. The application has redesigned its self-multiple times according to the consumer’s taste and feedback. 3.Spotify It is an online music listening app and Spotify has redesigned the application various times. The latest change of Spotify was on making the navigation simpler. 4.Amazon’s Alexa It is one of the famous home devices that use speech recognition to perform a task. You can connect your electronics like fans and lights with Alexa. The application has made a major change by allowing the user to group the electronics according to your room. These are some big apps that redesign themselves very often to survive with the various trends and user tastes. Conclusion After reading this you must have gotten a clear picture of whether to redesign your application or not. Redesigning will help you in performing much better in the market. It has helped companies of all sizes; you can consider this for your business also. Contact the App-Scoop Vancouver Mobile App Developers for further details.
0 Comments
Your comment will be posted after it is approved.
Leave a Reply. |
Archives
February 2021
Categories
All
|