​Recently, one of our clients took the time to review us on Clutch, the leading B2B ratings and reviews platform. Clutch arms business buyers and sellers with the insight they need to facilitate productive business partnerships. Since August, our clients reviewed App-Scoop on Clutch and we are excited to share some of the feedback that can be found on our profile.
 
One of our clients needed an Android and iPhone application development for his lifestyle coaching business. The feedback received for our development work was great. App-Scoop was commended for the ability to listen to the clients’ specifications and delivering a great product.
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How do you start developing a mobile application? Or you want to make changes to the existing one? How do you initiate the first step? The first thing that you need to determine is the category of your app development project. There are three categories:

1. Consumer (has potential for widespread adoption)
2. Modernized (modernizing a new or existing business process)
3. Migration (web-application to mobile-optimized version)

​Planning is the second step of building your app. It is a crucial factor that needs to be managed right from inception to ensure that there is no re-work, maximum profitability and increased utility. Planning involves knowing your target group of customers and the mobile products available in the market; and then making an informed decision about what mobile strategy best suits your app’s need.
Here is a list of 51 mobile statistics that can help your with the decision making process and contour the product that you want to introduce to the market. 

Have you heard of a phrase ‘The first impression is the last impression’? Let’s say that you’ve gone for an interview. When you step into the interview room, what does the interviewer base his first judgment on? Correct, the way you are dressed and your overall grooming. Similarly, when you launch a product into the market, the first thing the users will notice is the look and feel of the product.
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But just because a product looks good, doesn’t mean that it performs in par with the expectations. For instance, your interviewer may think that you look great, but if you cannot answer his questions correctly, then you will not get the job. 

​There are mobile consumers all over the world, and so mobile technology trends are important to follow. In today’s day and age, smartphones are increasingly pervasive and indispensible. The year 2017 has seen a phenomenal response with several mobile app trends restructuring the digital landscape. Mobile developers from all over the world are finding ways to make the apps on more sophisticated hardware tools, latest software and better hardware. 
In March 2017, there were 2.2 million apps for iOS users to choose from and 2.8 million for Android users. This is just the beginning! The mobile app market is only going to increase with better and more useful apps for users. So, what kind of apps do you think dominate the market? Most of it is dominated by Google apps, social media, gaming and lifestyle apps. Large companies such as banks and hospitality are using mobile applications to increase customer engagement, branding and use them for direct marketing. 
Now, let’s take a look at the mobile app trends for the year 2018. 

​Success is measured in different ways. For instance, in the app world success can be measured with the number of downloads and more recently by the number of active users. Mobile apps such as Facebook or Instagram have millions of active users, whereas, something as common as an alarm clock app might have a few thousand active users but almost every user has the ‘Clock’ app in their smart phones.
Let’s take a look at a few case studies for us to understand the great mobile apps and why they’re so successful. 

​To keep up with the fast-paced digital age, it’s necessary for all mobile app developers to engage their users with their app. While concentrating on rapid growth, it’s also necessary to ensure that your original user base doesn’t diminish. John Koetsier of VentureBeat said “…user engagement is the new user acquisition, arguing that gaining a loyal, long-term customer is much more important than acquiring casual users.”