Artificial Intelligence (AI) has been in the market for a long time but has hit the mainstream market in the year 2017. AI is all around us; Smart Assistants such as Alexa, Cortana, Siri and Google Assistant live in our phones. It’s influencing our search on Google or what we see on our Facebook and Instagram feed. DemandBase reveals that Artificial Intelligence will revolutionize marketing industry by 2020. A report made by Tractica forecasts that Virtual Digital Assistance will reach more than 3.3 billion devices by 2020.
Tamara McCleary, International branding expert and Thulium CEO, Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers stated that, “Artificial Intelligence offers a unique opportunity for brands to harness machines to build a more seamless, engaged, personalized relationship with customers.” She says whether it be talking machines that learn and offer dynamic pricing or integrated chatbots to deliver customer service within a faster timeframe, “AI can facilitate a brand’s understanding of their customer, the market, as well as, the identification of areas of opportunity not currently being served”.
After putting in months or years of hard work of creating an app, the most vital thing is rolling it out in the market. The mobile ecosystem is ever-changing and sometimes you might feel lost determining the best marketing strategies for you mobile app promotion. Remember, content is king, so use your words wisely.
Your pre-launch marketing should be stretched out over a period of three months. Condense the most important elements of pre-launch one week before rolling out the app and push the rest of the items to the post-launch roadmap.
Let’s take a look at the 33-Step guide to market you mobile app into the play store and making your app a success.
It has just been a few years that the entire world has been taken to storm by mobile app development. There is a massive playing field for developers considering that they can deliver on Android and iOS platform. Every need now has an app! For instance, you can sit at your house and order from your favorite restaurant, you can call a cab to your doorstep and even get your house groceries delivered to your doorstep.
Apps that are built for enterprises need to be built for a certain purpose. They should be meticulously planned and carefully decided, only then can a company build a top enterprise mobile app. There have been a lot of instances where businesses have achieved unimaginable success by developing an effective mobile app.