Over the past decade, there has been a wave of digital transformation, which has fundamentally changed how organizations conduct their operations. A company goes through a metamorphosis with technology at its core to create new forms of business practices and added customer value.
These digital challenges compel traditional officials to harness new ways of delivering greater customer satisfaction and more personalized experiences. This also helps companies survive in this largely competitive global market.
Superlative customer experience is of great importance for any business today and in order to successfully go digital, an organization needs to equip its infrastructure to handle the necessary demands and changes of the transformative initiatives. Companies need to focus on modernization of their core processes, systems and age old infrastructure on every aspect and level of operations
Centuries ago transport meant travelling by horse and carriage. From then the automotive industry has revolutionized with the help of many technological advancements. The digital wave is expanding this revolution even more. The internet, smartphone, wireless networks and communication has made things convenient and changed consumer expectations.
Trends in the market are transforming the automotive industry with the change cycle starting with the highly empowered consumer. Customers are now well versed with the digital changes and benefits they offer in all walks of life. For them technology, including cars is not only about the purpose they serve but about a heightened experience.
The digital revolution sweeping the globe has created opportunities for companies to fundamentally change and evolve their business model. It has unlocked a more customer centric, personalized, profit increasing, innovative and safety oriented opportunities for businesses.
In this changing market, the challenges faced by companies need to be tackled and addressed on priority. Many companies have been operating the same way for decades. Yet, they need to digitize their core processes to keep pace in this competitive market.
Let us look at the mining industry where change is now setting in quickly. Physical products and capital intensive supply chains are now being digitally assisted with technologies like:
Digitization is the most important change in our constantly changing world. These innovations and technologies have helped change and develop new systems, apps and even devices which help people in business and their personal life.
The wave of digital transformation is now visible all over the world in different industries like healthcare, banking, media and entertainment. However the most effects are seen and felt in the tourism and hospitality industry which seems to have been turned topsy-turvy.
Digital transformation altered the operations and customer relations of the tourism industry. Customers no longer stand in lines and queues to book flight tickets, hotels, or even make dinner reservations. It is all done with a few clicks of the button in a fraction of the time it would normally take.
It is safe to say, the travel industry was one of the first to adopt digital transformation and its positive impact can be seen today. In this new digital environment, consumer expectations are not what they used to be. They are now set very high due to the innovative disruptions like virtual reality, artificial reality, Internet of things, mobile bookings and even online payments
“We are all now connected by the Internet, like neurons in a giant brain”
The world today is more connected than it has ever been before. Technology is advancing at an exponential rate and it is bringing people together like a small global village. Thanks to these technologies, a consumer’s role and demands are shifting in the marketplace. New trends are setting in which influence and sway a customer’s expectations.
Every few years, new technology is introduced in the market. Digitally the world is constantly evolving with newer software. For example,