If an old song is remixed into a dance number by adding a few extra beats, would you call it new? Think about it. This is the exact difference between a white label application and a custom-built app. Let’s take a look at some of the risks that come with white label application and the reasons that you should go for a custom-built app.

Technology is evolving at a much faster rate than we could have imagined in the past. With the advent of new software applications, we want all services delivered to us at the click of a button. Another change that has been noticed is that people are no longer working on desktops and browser based applications but switching to web applications on the mobile.
So what is a significant change that is taking place on websites? The one significant change seen on websites is that they look more and more like applications with various interaction possibilities rather than static pages. In today’s times, the user wants more and more information available at a single browse rather than clicking various tabs to view it. On the other hand, the website owners want to provide a better interface to the user.
If you are planning to create an application of your choice then you will be presented with two options: multi-page application (traditional way) and single-page application (modern way) 

​Business operations are now not only carried out in a cabin or in the office. You could reply to your email sitting in a coffee house, while watching a movie or even when you are vacationing in Bali. This is possible with the advent of mobile apps. But with the convenience of a mobile app also comes the threat of your information getting targeted by hackers. Cybercrime includes costs that include damages due to loss of sensitive data, theft of intellectual property, fraud and interruption in business operations. 

A number of apps have stormed into the app store since the past decade. Most of them have tough competition in their own genre. The trick to make your app outstanding is to make it different! 

In today’s competitive age, 35% of the users engage on an app less than a minute. If they find an issue in the functionality, the app gets immediately uninstalled. Hence, it is very important to keep your best functionality forth, so that it keeps the user engaged.
Source: https://www.marketwatch.com/press-release/one-third-of-mobile-app-engagements-last-less-than-one-minute-2014-07-17