If an old song is remixed into a dance number by adding a few extra beats, would you call it new? Think about it. This is the exact difference between a white label application and a custom-built app. Let’s take a look at some of the risks that come with white label application and the reasons that you should go for a custom-built app.

​What Are White Label Applications?
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The term ‘white label’ came about when vinyl records were given out to DJs before the songs were released to the public. White label applications are basically applications that are originally developed by and for a company and that are licensed to other companies for use. To put it more simply, the backend system of an old application is used to customize a new application, i.e. the branding, colours, logo and the content is tweaked.
There are two ways to build a white label application: one is to change the frontend app and the other is to create a multi tenant application where the app is the same but each tenant has a slightly different set of features. 

Technology is evolving at a much faster rate than we could have imagined in the past. With the advent of new software applications, we want all services delivered to us at the click of a button. Another change that has been noticed is that people are no longer working on desktops and browser based applications but switching to web applications on the mobile.
So what is a significant change that is taking place on websites? The one significant change seen on websites is that they look more and more like applications with various interaction possibilities rather than static pages. In today’s times, the user wants more and more information available at a single browse rather than clicking various tabs to view it. On the other hand, the website owners want to provide a better interface to the user.
If you are planning to create an application of your choice then you will be presented with two options: multi-page application (traditional way) and single-page application (modern way) 

​Business operations are now not only carried out in a cabin or in the office. You could reply to your email sitting in a coffee house, while watching a movie or even when you are vacationing in Bali. This is possible with the advent of mobile apps. But with the convenience of a mobile app also comes the threat of your information getting targeted by hackers. Cybercrime includes costs that include damages due to loss of sensitive data, theft of intellectual property, fraud and interruption in business operations. 

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Apps Targeted by Hackers
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So what kinds of apps are targeted by hackers? Apps that are mostly targeted are the ones that have sensitive information and which can be used against other businesses. The most likely apps to be hacked are the ones that deal with economic transactions – ecommerce applications that are connected to banking software. Hackers assimilate data or disrupt services by disabling security, modifying and unlocking key features and stealing data. 

A number of apps have stormed into the app store since the past decade. Most of them have tough competition in their own genre. The trick to make your app outstanding is to make it different! 

In today’s competitive age, 35% of the users engage on an app less than a minute. If they find an issue in the functionality, the app gets immediately uninstalled. Hence, it is very important to keep your best functionality forth, so that it keeps the user engaged.
Source: https://www.marketwatch.com/press-release/one-third-of-mobile-app-engagements-last-less-than-one-minute-2014-07-17

So, the question most developers think about is, “How do you make your app successful?” To get an answer to this question, you need to answer questions such as, “How do I make my app appeal to the users?”; “What problem is the app solving for the users?”; “Is the app easy-to-use?”

Let’s take a look at 5 reasons that an app might fail and how to avoid them:
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Researching the Market and the Audience Correctly:
You might have an amazing idea in your head about an app but that doesn’t mean that it will work. There are a lot of criteria that you need to keep in mind before taking the leap and starting work on it. If a developer makes an app solely on their needs, they are most likely to end up with a failed product.