​Mobile optimization is becoming more and more trendy these days and it is no surprise. According to Mashable in August 2013, 17.4 percent of all global web traffic came through mobile devices and this number will continue to grow in 2014. So if you don’t want to lose your piece of the pie, it’s time to step into mobile world.
Now, if you are looking to expand your company’s presence on the mobile, would you consider making a mobile app or a mobile responsive site? Firstly, let’s understand the difference between the two! 

​You’ve thought of an amazing idea for an app. You build it from scratch. It’s time to launch it. BUT you say, “No, it’s not completely ready; let me make a few alterations. I can’t launch an incomplete app.” Well let me tell you, it never will be!
Every successful app that was launched has never been completely ready for the users. Do you remember when Facebook first launched its app. It had so many limitations. Now, you can edit your pictures, upload videos as display pictures, use so many more emoticons apart from ‘Likes’ and even react with .GIF images. Apps like Facebook, Airbnb, Uber were not built in a day. There was a constant upgrading process that took place behind the scenes attracting more and more users. 

You don’t need to wait for a Hollywood director to make a movie that makes digital technology look larger than life. Augmented reality has already made way into our lives, slowly but surely, through digital apps! The best thing about AR apps is that they bridge the gap between the digital world and real world.

Do you remember the Pokémon augmented reality app that became a big phenomena? ​

​Being a top brand makes it mandatory for you to have your own application to drive engagement and get access to customers that generate revenue for your business. So, the most important thing is if you are giving your customers a good experience because word of mouth is one of the most used and effective marketing strategy to keep your customer base engaged.
Let’s take a look at 7 strategies that top brands can use to keep their mobile users engaged: