The sole purpose of creating an app for a service or product is so that customers can use it. But when the customer has got a plethora of options that provides a similar service or product, then why should they download your app? What does your app offer that the other doesn’t? To ensure that the customer picks your app each time, you can use a tool that will help you build the product or service that the market needs: The Product/Market Fit Canvas.
Digitization has swept across the world and has changed almost every industry – one such primary industry is the Real Estate. Gone are the days where you had to refer to newspapers and circle out the properties that you are interested in or find worthy agents to search your dream home. It’s time to welcome Real Estate 2.0!
Advertisements are the oldest form of marketing. They catered mainly to a mass audience who were grouped based on gender, occupation, etc. In today’s times, companies are trying to target each individual based on their unique preferences. Hence, the best way to target individuals is through mobile apps!
Most times developers and companies measure their app’s success based on the downloads of their app; but most forget that the app only gets profitable if the user actually uses it. The “traffic of the users” on the app is what actually measures its success. You could attract the user to download the app but the question is the user actually using the app after a week, a month or a year. This in the app world is called retention of users.