Artificial Intelligence (AI) has made quite a buzz in the technological field. It is a system that has the ability to mimic intelligent behaviour and make independent decisions based on the data gathered. The tasks that AI performs ideally should require human intelligence, such as situational or environmental analysis, problem-solving, reasoning, learning, and comprehending languages. Personal assistants such as Google Assistant and Siri are examples of AI mobile applications. As per the International Data Corporation, the global spending on AI systems will grow from $35.8 billion in 2019 to $79.2 billion in 2022.
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Artificial Intelligence (AI) has made a path breaking entry into the technological world. Not only is it trying to make lives for humans easier, it is also trying to revolutionize the tech industry. AI has been around us for a long time but it is just recently that people have started incorporating them in all types of technological equipments. One of the most popular AI in the olden times and even now is the answering machine. Whereas, new AI technology includes Alexa, the Smart TV, the refrigerator, the AC, etc.
It is safe to say that Artificial Intelligence has made a mark in the field of marketing and on marketers. For most companies, there has been a drastic progress in the way that AI is used for marketing apps.
Let’s take a look at how we can use AI to improve marketplace apps.
Artificial Intelligence (AI) has been in the market for a long time but has hit the mainstream market in the year 2017. AI is all around us; Smart Assistants such as Alexa, Cortana, Siri and Google Assistant live in our phones. It’s influencing our search on Google or what we see on our Facebook and Instagram feed. DemandBase reveals that Artificial Intelligence will revolutionize marketing industry by 2020. A report made by Tractica forecasts that Virtual Digital Assistance will reach more than 3.3 billion devices by 2020.
Tamara McCleary, International branding expert and Thulium CEO, Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers stated that, “Artificial Intelligence offers a unique opportunity for brands to harness machines to build a more seamless, engaged, personalized relationship with customers.” She says whether it be talking machines that learn and offer dynamic pricing or integrated chatbots to deliver customer service within a faster timeframe, “AI can facilitate a brand’s understanding of their customer, the market, as well as, the identification of areas of opportunity not currently being served”.