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Gone are the times where we used to toil in the kitchen for hours to make our favourite meal! It’s so much easier now with restaurants delivering food at your doorstep, day or night with the just a few clicks on an App. Also, if you are the old-fashioned kind and wish to dress up and visit the restaurant, bid good bye to waiting for a table; you could now just simply pre-book your table before you visit. Welcome to the age of restaurant apps – where both, the customer visiting the restaurant and the customer ordering from the restaurant are able to benefit from the app service.
In order to build a restaurant app, it is very important to structure its base, i.e. build a custom point of sale (POS) solution to manage the menu, table reservations, and staff. With the help of an app, managing restaurant marketing gets simpler. Let’s take a look how! Maintain Inflow of Guests/Orders The biggest goal of any restaurant is a steady inflow of guests or orders. There are different ways in which a restaurant app can help with that:
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Let’s suppose that you are looking for a property and you have downloaded a real estate app on your smartphone. In the app, you are able to find the different properties listed with addresses but you need to now get on to another app, for instance, Google Maps to locate these addresses. Imagine how convenient would it be if this same information was available in the real estate app, where you would be able to view all the property and its locations on the map itself! Adding route planning to your app doesn’t only improve user experience but its convenience ensures that the user retains and uses your app. There are many apps that track location such as social media apps such as Facebook, Instagram and Snapchat that allows your friends to view your location, Zomato offers the best food deals around your area, etc. The route planning features helps you to send push notifications which leads to user engagement. Apps that can Benefit from Route Planning Feature  Image Reference: https://www.myrouteonline.com/blog/the-3-time-saving-steps-of-route-planning Real Estate Apps As mentioned earlier, real estate apps should incorporate the route planning feature so that the user can easily view the properties on the maps, how far each property is from the other if they wish to check out multiple properties in a day, check the neighbourhood and shops around, etc. This feature also helps agents to plan their day and site visits with their customer. Real estate apps should also have additional route planning features like creating live tours which will help uberize the real estate industry. Healthcare Apps Healthcare apps that lists doctors and dispensaries could also use the route planning feature for the benefit of the patient and the doctors (in case of home visits). A healthcare app with built-in route mapping would allow the doctor to locate the patient’s address and deliver their services in case of a home visit; on the other hand, it would allow the patient to locate the doctor’s location, the time it will take to reach there and the best possible route. Travel Apps Gone are the days where a paper map was used to locate places or navigate or find a route; it’s time where Google Maps save the day by not only providing a route to your destination but also gives live updates in case of a traffic jam, accident, or road closure. Hence, it is absolutely imperative for travel apps to have an in-built route tracker providing all of the same information. Just imagine how convenient it would be for the user! Say for example, Sarah is backpacking across Italy and she downloads a travel app. She has an itinerary for the day to travel to tourist destinations, visit restaurants and then party at night. A route planner in that travel app will allow Sarah to plan her day by marking the locations of the places that wishes to visit and show her the best possible way to see them all. It can also build routes for walking tours, save them and share them on social media apps. Parking Apps For people driving in crowded cities or visiting other countries or cities, a parking app with a route planner would be very convenient. Parking apps like Parke, allow users to find nearby parking spots displaying also the route to reach there from their current destination. Advantages of Route Planning Now, let’s take a look at the advantages of route planning for users.  Image Reference: https://mapline.com/route-planner/ Like, we’ve discussed before there are various advantages of route planning. Take for instance, Uber, an that offers car service at the customer’s doorstep. Uber has an in-built route planner that allows the user to track the car and also navigate them as quickly to their pick up location. In case of ordering an Uber Pool, the route planner prioritizes the stops ensuring that there is no wastage of time by running around in circles to pick up passengers. Route planning also helps the user to manage their time by checking the time taken to reach their destination and ensuring that they are on the correct route. In case, of planning a travel itinerary it allows the user to mark their destinations on the map and then follow a route that is convenient. Best Route Planning Software in 2020  Image Reference: https://locus.sh/products/dispatcher/?locale=en Route4Me Route4Me is the world’s most used route sequencing and optimization software for small businesses and enterprises. This software allows the user to share, create and manage routing plans on their smart devices. The API is free of cost but the app company needs to pay for functionalities like in-app voice-guided navigation, scheduled customer notifications, delivery analytics, and a customer relationship management system. This software is ideal for field sales, field marketing, field merchandising, territory management and optimization. HERE One of the big players in the route planning market is HERE. The software provides a route optimization solution that takes into account the starting points and various destinations and allows you to edit routes, calculate a matrix of routes and multiple waypoints, and update past routes. Badger Maps Badger maps is a software that can be used across multiple industries. It provides the tools and applications for sales reps to be more effective in the field. It enables the sales team to manage their by combining Google Maps, route optimization, schedule planning, data from the CRM, and lead generation on the sales persons mobile device. Badger offers the best software mapping solution to map customer accounts and sales routes. MapAnything MapAnything is a location intelligence solution that steers the company towards the right direction. This software is a Location of Things solution that streamlines business goals with field activities on a unified platform that is designed for field sales, service teams, and fleet management. ElasticRoute ElasticRoute is a route planning solution that is best for third party logistics providers, carrier’s logistics services, distributors, food and beverage delivery construction, waste and recycling management, postal, parcel and courier, etc. It produces natural cluster-based routes which adds a human touch to the optimization process. ElasticRoute can plan over 1000 stops in 90 seconds (which is a record) and can also deal with challenges like unplanned changes to deliveries. To view more software for route planning, refer to https://www.capterra.com/route-planning-software/. To Conclude Route planning for your app can scale your app within a short period of time with minimum cost. Instead of incorporating the route planning feature at a later stage, we recommend you to consider investing more time and money at the very start to build this functionality within your app. If you wish to incorporate route planner into your app, contact the App Scoop mobile app developers Vancouver team. We will help you in this challenging task of developing a system that will enable your app users to edit and share routes. We promise to help you improve your user's experience and hence, improve customer loyalty by providing you with features such as scheduling, real-time chats, push notifications and a support centre. The world of coding consists of more than 330 different programming languages. GitHub is an American company where software is built – more than 40 million people use GitHub to discover and contribute to more than 100 million projects.
Source Reference: https://github.com/collections/programming-languages The employees of lead technical companies such as Facebook, Google, and Apple bank on GitHub for spreading their open source software. It is a massive code repository that helps developers identify the kinds of languages and apps that the technical industry is actually using. GitHub’s resourcing has been on an uptrend since 2018 – they have been constantly employing new developers. Let’s take a look at the most demanding programming languages of 2020, according to GitHub. Javascript One of the most used programming languages by developers in 2020, as per GitHub, will be Javascript. It is being increasingly used in the game development sector and Internet of Things (IoT). It is also one of the core existing technologies of the web, along with HTML and CSS. Features of Javascript:
Advantages of Javascript:
Disadvantages of Javascript:
Further, Javascript can be used in the back-end development with the help of the Node.js framework. Hence, most start-ups use this programming language to handle their back-end processes. It is also used in popular web frameworks such as, AngularJS and React.js. Imagine downloading an app and not being able to navigate through it? Frustrating, right!? So, what do you think would you do with such an app? – most users would uninstall it in mere minutes. User experience (UX) on an app is of utmost importance to attract new users and keep the old ones to ensure long-term market success. Did you know that 90% of users reported that they have stopped using an app because of its poor performance? Reference Source: https://www.toptal.com/designers/ux/ux-statistics-insights-infographic  Image Reference: https://synergytop.com/ Apps are now defining a way-of-life for humans; for instance, there are apps for booking cabs, operating home appliances, listening to music, watching movies, interacting on social media, etc. Tomer Sharon, the senior UX researcher at Google, stated that “UX is a very much personal experience that a person feels while using the product. UX designs are implemented based on the emotion of the users.” This statement holds true – it is imperative to focus on architecture, visual design, usability, branding and functions of the app.
Let’s take a look at few trends that we can expect in UX Design for the year 2020: What makes a customer loyal to a product or a company? What exactly is customer Loyalty Program? It is a rewards program offered by a company to drive customer engagement and nudge them to buy the product often and enjoy its benefits. One such Loyalty Program that has caught the customer’s attention is – the Starbucks Loyalty Program.  Image Reference: https://www.nrn.com/quick-service/evolution-starbucks-loyalty-program Did you know that the Starbuck Loyalty Program holds more money on its affiliated cards and app than many banks have in their deposits? Surprised! Here’s another fact: there are approximately $1.2 billion loaded on the Starbucks mobile app and the company’s loyalty cards. Above that, around 41% of US and Canada-based Starbucks transactions were made through the loyalty card, while around 24% of US-based payments were made through the Starbucks mobile app. Reference Source: https://www.marketwatch.com/story/starbucks-has-more-customer-money-on-cards-than-many-banks-have-in-deposits-2016-06-09 This should give you an idea on how Loyalty Programs increase the company’s revenue and their presence in the market. The sole purpose of creating an app for a service or product is so that customers can use it. But when the customer has got a plethora of options that provides a similar service or product, then why should they download your app? What does your app offer that the other doesn’t? To ensure that the customer picks your app each time, you can use a tool that will help you build the product or service that the market needs: The Product/Market Fit Canvas.  Image Reference: https://www.brinkleywarren.com/co-creating-the-product-market-fit-canvas-a-lean-startup-tool-for-the-lean-startup-community/ What’s a Product/Market Fit Canvas?
Marc Andreessen, founder of Netscape and Andreessen Horowitz defined product/market fit as, “Product/market fit means being in a good market with a product that can satisfy that market.” https://web.stanford.edu/class/ee204/ProductMarketFit.html In a great market with lots of real potential customers, the product or service has to be able to solve the user’s problems. You need to create a need for your product/service in the market by targeting a market segment that finds your product/service attractive. Digitization has swept across the world and has changed almost every industry – one such primary industry is the Real Estate. Gone are the days where you had to refer to newspapers and circle out the properties that you are interested in or find worthy agents to search your dream home. It’s time to welcome Real Estate 2.0!  Image Reference: https://www.instamobile.io/app-templates/real-estate-app-template-react-native/ According to a real estate report,
Advertisements are the oldest form of marketing. They catered mainly to a mass audience who were grouped based on gender, occupation, etc. In today’s times, companies are trying to target each individual based on their unique preferences. Hence, the best way to target individuals is through mobile apps! Did You Know? There will be roughly 7 billion mobile users worldwide, by 2020? Annual mobile app downloads in 2022 are projected to reach 258 billion? App store consumer spending is projected to increase by 92% to $157 billion worldwide in 2022? Yes, it’s all TRUE! Reference Source: https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/  Image Reference: https://www.volumetree.com/blog/app-marketing-strategies-to-market-your-app-better/ Most times developers and companies measure their app’s success based on the downloads of their app; but most forget that the app only gets profitable if the user actually uses it. The “traffic of the users” on the app is what actually measures its success. You could attract the user to download the app but the question is the user actually using the app after a week, a month or a year. This in the app world is called retention of users.
Keeping the users engaged is one of the most difficult stages; especially in this fast-paced world where similar functionality apps are being introduced in the market with new and better features. This is where customer loyalty comes into play. A loyal customer is the one that will choose your app over your competitors even after a week, a month or a year. The key to gaining a loyal customer could be achieved by gentle “pushing” – in the app world known as a Push Notification. What Are Push Notifications and How Do They Help? As most of you must be aware, they are the messages that pop up on your smartphone reminding to use the app or sending you offers and updates. As a whole, push notifications are effective; they encourage both purchases and user retention. However, these messages become even more effective when they’re expertly crafted and personalized. It’s worth investing time and effort into building push notifications that users really care about. These ensure the most engagement. Remember, if your push messages aren’t valuable, people will simply opt out; or perhaps they won’t opt in to begin with. As per Localytics, most app users who have enabled push notifications will use an app for at least 9 sessions, with 46% remaining beyond the unofficial retention point of 11 sessions. However, almost half of users who don’t enable push notifications will abandon an app after just 2 sessions. Also, they discovered that the perception of push notifications has improved over time, with 52% of respondents to a 2018 poll stating that pushes were better than they were several years ago. Reference Source: http://info.localytics.com/blog/21-percent-of-users-abandon-apps-after-one-use There are 3 essential types of push notifications to inspire loyalty from your users: In today’s time, there is not a single service that can’t be availed via a mobile app. Anything you want is literally, “at the tip of your fingers”. There are over five billion mobile users in the world, with global internet penetration standing at 57%. Source: https://www.businessofapps.com/data/app-statistics/ Did you know: As of the first quarter of 2019, these app users could choose to download between 2.6 million Android, and 2.2 million iOS apps. And they certainly are choosing: App Annie sets the total number of app downloads in 2018 at 194 billion; up from 178 billion in 2017.  Image Source: https://www.appannie.com/en/insights/market-data/the-state-of-mobile-2019/ The Apple App Store and the Google Play Store dominate this landscape: as such, they are two of the most importance marketplaces in the world, truly global in scope. Let’s take a look at 50 mobile app statistics, and what we can look forward to in the year 2020. General Mobile App User Statistics: |
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