What are the first few logical steps after your roll out your mobile application? Let’s take a look:

1. User downloads the application
2. User opens the application
3. User looks at the various features and operating tabs to use the app

Here, the third stage is the giveaway if you have created a successful mobile application. It determines if the user (who has downloaded the app) is going to be an avid user of your app or is simply going to uninstall it because he/she doesn’t understand it. This is largely based on the design of your UI or UX. Let’s understand the ‘why’ behind that reason.

User Interface (UI)
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User Interface (UI) basically refers to the look and feel of an app. The basic presentation of the buttons/tabs on the screen and its design falls under the UI. The mobile should be visually attractive and easy to use. For example, Instagram; the layout of the app is simple and the interface is easy to manage. The functionality is quite simple, and every time there is an upgrade a notification is sent to the user. 

Have you heard of a phrase ‘The first impression is the last impression’? Let’s say that you’ve gone for an interview. When you step into the interview room, what does the interviewer base his first judgment on? Correct, the way you are dressed and your overall grooming. Similarly, when you launch a product into the market, the first thing the users will notice is the look and feel of the product.
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But just because a product looks good, doesn’t mean that it performs in par with the expectations. For instance, your interviewer may think that you look great, but if you cannot answer his questions correctly, then you will not get the job.