The success of a brand always boils down to its user engagement. High engagement is crucial in understanding the product’s profitability, and on the other hand, it exudes the loyalty of the customers and their expectations from the brand as well. As per a report published by PWC, user experience is everything. They say, 73 percent of all people point to customer experience as an important factor in their purchasing decisions. Time and again, we humans have devised plans to captivate users' attention. And in the recent past, mobile gamification has played a significant role in doing so. The science of applying the game dynamics or the important elements of the game into various mobile apps and software has simply revolutionized the relationship between brands and users. A recent study done by Mordor Intelligence suggests that in 2019, the global gamification market had reached over $7.17 Bn in value. And by 2025, the CAGR is expected to witness a growth of over 30.1 per cent. This further denotes the vital co-relation between mobile gamification and user engagement.  

There is always more to QR Codes than what we see through our eyes. Gone are the days, when QR Codes were scanned for payments only. Owing to its flexible nature, this technology has made its way in almost all the industries - banking, retail, finance, HR and payrolls, education, and marketing, just to name a few. However, the way it has navigated its path in the healthcare sector is highly commendable. A recent study by Juniper Research states that by 2022 the number of QR code coupons redeemed via mobile will reach 5.3 billion. This means various industries, especially wellness and healthcare will surely benefit from this.

​​Imagine this! Your shipment is out for delivery but because of some reasons, it gets stuck at an international border. The border officials won’t allow the cargo to pass unless all the documents are sorted. The driver is in a fix, further putting tons of pressure on the company to sort out the issues. Unless the bill of lading, commercial invoice, quality certificate, and a few other documents aren’t presented to the border official, the entire process comes to a standstill. During such times, if the company has a centralized application that caters to dire needs like these, tense situations like such can surely be avoided. This is when the enterprise applications come into the picture.

An app development framework that is making a strong impact in the market is a software development kit named Flutter. Flutter is a part of Google's long-term vision in creative expressivity for design, design tools involved, it defines the true meaning of using a few lines of codes in numerous ways platform for interactive content. Mr Matias Duarte, Google, VP of Design has tweeted:
"Google is committed to making our digital worlds more usable, beautiful, delightful. Not just for ourselves, but Google wants to help you bring the worlds of your imagination to digital reality."

Let’s suppose that you are looking for a property and you have downloaded a real estate app on your smartphone. In the app, you are able to find the different properties listed with addresses but you need to now get on to another app, for instance, Google Maps to locate these addresses. Imagine how convenient would it be if this same information was available in the real estate app, where you would be able to view all the property and its locations on the map itself! Adding route planning to your app doesn’t only improve user experience but its convenience ensures that the user retains and uses your app.

 
The tech world has been evolving rapidly since over a decade now. People want information and services at their fingertips, and mobile app technology is constantly catering to their demands. Mobile app development has witnessed just over 28 billion downloads, which is a year-over-year increase of 11.5 percent in 2019.
Reference Source: https://demo.sensortower.com/sensor-tower-q2-2019-data-digest?src=blo

​In this competitive market for apps, how do you attract a user’s attention to your app? What does it take to make the user download your application from the plethora of apps that are on the app store? – the answer is through a powerful App Preview. Your next question might be, ‘how do you attract the customer in 30 seconds?’ Well, let’s find out! 

There has been an upsurge in mobile technologies – not only in a person’s personal life, but also in business. In today’s time, being a part of the digital world is one of the top priorities for companies. One of the major steps to upgrading to mobile is the development of an enterprise mobile application. ​

​The market is constantly churning out new mobile applications each day. With the ever-increasing demand of mobile applications, companies are trying to build mobile apps that are engaging, effective and that can transform their business. They want their next app to take the market by storm! However, there are times when the app curated in the mind cannot be developed by an in-house team – they require experts! Hence, many companies outsource their mobile app development rather than dumping it on their internal team. This not only saves time and money, but also ensures that the app is bought to life by experts, rather than a team that would work on a trial and error basis.