In contemporary society, it is safe to say people use their mobile phones “all the time”. Smartphone usage in the past decade has seen an exponential boom. Everything is now available on a user’s finger tips and that is mainly thanks to the wave of digitization sweeping the world.
Practically 25.5 million people, 70% of the population, in Canada is currently using a Smartphone and this number is said to increase to 32.5 million by the year 2020.
Around 1995, when websites were just gaining popularity, it was a common question to ask if your company needed a website or not. Now it seems silly to even question if a brand needs web presence. 20 years ago a brand did not need the internet like they do today. It is a norm now and back then they were only ideas. And this is where we stand today with mobile apps.
Growing Popularity of Apps
Smartphone users spend about 90% of their time on various apps, making payments, shopping, socializing, making bookings and even surfing for the latest updates. Mobile friendly websites are helpful, but they do not offer the same user experience. Also limitations from the mobile browser could even lead to a negative brand impression.
Imagine having to take time out during a busy day, to go stand in line to buy tickets to an event. Now imagine that after standing in line for nearly an hour just when it is your turn the tickets are sold out. All that time and energy wasted plus the added disappointment of a failed attempt to book tickets.
Advent of the digital age has seen a revolutionary change in the trend of making bookings. Now, there is no need for people to stand in line and wait for their turn to book any kind of tickets or services. The advancement of technology has made it possible to book, cancel and reschedule things with just a few simple clicks of the button.
Revenue generated from event tickets alone will see an increase of 9.3%, which amounts to north of $100,000 million by 2023. The reason for this tremendous increase is the simplicity of the task right from finding the desired event to making the booking and payment.
The demand for ticket distribution systems will keep rising as the number of users keeps increasing as well. Given below are a few platforms which help event promoters optimize and sell tickets globally:
Our economy today is made up of more multinational companies than ever before. However, due to the unsettled economic times facing us, one of the fundamental problems for a company has been how to sustain itself and grow. Most companies struggle with this i.e. how to ensure low production costs and high quality products and profits.
Have you been mulling about outsourcing your company operations to other business providers? Usually this is very beneficial as it reduces the long term investment in infrastructure, thus reducing costs. However, it is very important to ensure strategic relationships are set up keeping in mind the state of affairs of both parent and partner companies. According to Forbes, there are approximately 300,000 jobs outsourced by the United States each year.
There are various product ideas that can be developed to create a mobile app. After going through a plethora of ideas, the next step is to choose a mobile product idea that can define the vision of the next promising mobile app that you wish to launch in the market.
The first step towards creating a successful mobile app is to create a Product Requirements Document (PRD). This document contains a detailed project management plan stating the logic behind creating the app, the technical requirements and the responsibilities of stakeholders at each stage.
This is essential to avoid scope creep – that is the tendency for projects to go above and beyond its set limitations in terms of functionality, project duration, etc. In the initial stages of planning a PRD everything might seem like a haze but it will definitely help you think about all the aspects about the product.
Let’s take a look at a few requirements that will help you manage scope creep from taking over your project:
Once you have thought of an idea for your app, the next thing that pops up in your head is, “What is it going to cost me to develop this app?” The cost of your app is going to be dependent on the project size and its technical complexity.
There are generally three categories of apps: small, medium and large apps.
Small Apps are typically:
If you are going to invest in a mobile application project, there are going to be a few hiccups that you will face during the development phase. It depends on the project, the kind of risks that you may encounter while developing the app. There are five types of development risks that you could face:
Technology is evolving at a much faster rate than we could have imagined in the past. With the advent of new software applications, we want all services delivered to us at the click of a button. Another change that has been noticed is that people are no longer working on desktops and browser based applications but switching to web applications on the mobile.
So what is a significant change that is taking place on websites? The one significant change seen on websites is that they look more and more like applications with various interaction possibilities rather than static pages. In today’s times, the user wants more and more information available at a single browse rather than clicking various tabs to view it. On the other hand, the website owners want to provide a better interface to the user.
If you are planning to create an application of your choice then you will be presented with two options: multi-page application (traditional way) and single-page application (modern way)
You’ve got an amazing idea to build a mobile application, what is the next step? Logically, it is to start planning the development stage and releasing a fully functional app. But the success of a good mobile app is when a Minimum Viable Product (MVP) is in the hands of the user
What is an MVP?
As per the concept that has been popularized by Eric Reis, “A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product's initial users.”
The Bitcoin fever has been spreading like wild fire throughout the world. Everyone wants to make some easy money by investing in this crypto currency. Bitcoin works on the blockchain technology. Blockchain was originally created to support the Bitcoin but soon the tech community has started using this technology for other purposes.
Blockchain is the brainchild of a person or a group of people known by the name of Satoshi Nakamoto. In 2017, the global blockchain technology market is predicted to reach 339.5 million U.S. dollars in size and is forecast to grow to 2.3 billion U.S. dollars by 2021.
How do you start developing a mobile application? Or you want to make changes to the existing one? How do you initiate the first step? The first thing that you need to determine is the category of your app development project. There are three categories:
Planning is the second step of building your app. It is a crucial factor that needs to be managed right from inception to ensure that there is no re-work, maximum profitability and increased utility. Planning involves knowing your target group of customers and the mobile products available in the market; and then making an informed decision about what mobile strategy best suits your app’s need.
Here is a list of 51 mobile statistics that can help your with the decision making process and contour the product that you want to introduce to the market.