Advertisements are the oldest form of marketing. They catered mainly to a mass audience who were grouped based on gender, occupation, etc. In today’s times, companies are trying to target each individual based on their unique preferences. Hence, the best way to target individuals is through mobile apps!
Did You Know?
There will be roughly 7 billion mobile users worldwide, by 2020? Annual mobile app downloads in 2022 are projected to reach 258 billion? App store consumer spending is projected to increase by 92% to $157 billion worldwide in 2022?
Yes, it’s all TRUE!
Reference Source: https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/
After putting in months or years of hard work of creating an app, the most vital thing is rolling it out in the market. The mobile ecosystem is ever-changing and sometimes you might feel lost determining the best marketing strategies for you mobile app promotion. Remember, content is king, so use your words wisely.
Your pre-launch marketing should be stretched out over a period of three months. Condense the most important elements of pre-launch one week before rolling out the app and push the rest of the items to the post-launch roadmap.
Let’s take a look at the 33-Step guide to market you mobile app into the play store and making your app a success.