You’ve got an amazing idea to build a mobile application, what is the next step? Logically, it is to start planning the development stage and releasing a fully functional app. But the success of a good mobile app is when a Minimum Viable Product (MVP) is in the hands of the user
What is an MVP?
As per the concept that has been popularized by Eric Reis, “A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product's initial users.”
When you introduce a product in the market, the success of that product is directionally proportional to the strategies used while creating it. Defining a product pre-production makes it easier for the development team to approach the needs of the customer more accurately.
Let’s take a look at a typical product strategy mistake and how to avoid them:
Starting the Development of the Product at the Right Time
Have you ever thought of an idea for a product and then procrastinated to an extent that the idea never saw the light of day? Once you get an idea of the product that you are going to roll out, don’t take too long to ponder. Sometimes waiting for too long a product is never realized and new competitors can gain an upper hand and release a product better than yours.
How do you avoid this issue?
Create a rapid prototype and release a MVP. You can then keep upgrading it to higher versions with the feedback you receive.
Although, one must remember that starting the development of a product without a clear plan could lead to a strategic pitfall.