Artificial Intelligence (AI) has been in the market for a long time but has hit the mainstream market in the year 2017. AI is all around us; Smart Assistants such as Alexa, Cortana, Siri and Google Assistant live in our phones. It’s influencing our search on Google or what we see on our Facebook and Instagram feed. DemandBase reveals that Artificial Intelligence will revolutionize marketing industry by 2020. A report made by Tractica forecasts that Virtual Digital Assistance will reach more than 3.3 billion devices by 2020.
Tamara McCleary, International branding expert and Thulium CEO, Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers stated that, “Artificial Intelligence offers a unique opportunity for brands to harness machines to build a more seamless, engaged, personalized relationship with customers.” She says whether it be talking machines that learn and offer dynamic pricing or integrated chatbots to deliver customer service within a faster timeframe, “AI can facilitate a brand’s understanding of their customer, the market, as well as, the identification of areas of opportunity not currently being served”.