Artificial Intelligence (AI) has been in the market for a long time but has hit the mainstream market in the year 2017. AI is all around us; Smart Assistants such as Alexa, Cortana, Siri and Google Assistant live in our phones. It’s influencing our search on Google or what we see on our Facebook and Instagram feed. DemandBase reveals that Artificial Intelligence will revolutionize marketing industry by 2020. A report made by Tractica forecasts that Virtual Digital Assistance will reach more than 3.3 billion devices by 2020.