Centuries ago transport meant travelling by horse and carriage. From then the automotive industry has revolutionized with the help of many technological advancements. The digital wave is expanding this revolution even more. The internet, smartphone, wireless networks and communication has made things convenient and changed consumer expectations.
Trends in the market are transforming the automotive industry with the change cycle starting with the highly empowered consumer. Customers are now well versed with the digital changes and benefits they offer in all walks of life. For them technology, including cars is not only about the purpose they serve but about a heightened experience.