​“We are all now connected by the Internet, like neurons in a giant brain”
--Stephen Hawking

​The world today is more connected than it has ever been before. Technology is advancing at an exponential rate and it is bringing people together like a small global village. Thanks to these technologies, a consumer’s role and demands are shifting in the marketplace. New trends are setting in which influence and sway a customer’s expectations.
Every few years, new technology is introduced in the market. Digitally the world is constantly evolving with newer software. For example,

• Web 2.0/3.0
• Augmented reality
• Contextual marketing
• Artificial intelligence
• Big Data

In order for companies to remain competitive, organizations must upgrade and evolve their digital transformation drive to focus on the new areas of technology. BlockChain is one such technology which has had an enormous impact on the market. 

​Blockchain technology has taken over the world with its unique features of safety and a shared public ledger that doesn’t involve the third party. There have been more than a million transactions on the Blockchain platform from all over the world. Corporations are now looking at adopting the Blockchain in one of the biggest industries, i.e. the supply chain. But you might think why would a well established supply chain look to adopt a new technology like Blockchain? Well the answer to that is for better coordination among various organisations. 

​The Blockchain technology has triumphed in the Bitcoin market making it the most sought after technology for web-based and mobile applications. One of the biggest merits of Blockchain is that it is a peer-to-peer network, which means that no third party is involved and that you are in control of your own data.
​A public Blockchain becomes convenient when the goal is to develop a decentralized, interoperated and independent security channel of data as it helps create trust in the minds of citizens. It becomes a competitive advantage for public services or the government by creating an intelligent Blockchain strategy at a national and local level. 
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Reasons why public services should adopt Blockchain technology: 

• Transparency of data allows transactions to be verified. This ensures less corruption in the system.

 

• By building a decentralized application, one can manage information and transfer values in a fast and secured manner.

 

• Security of data cannot be breached – the hackers would need to hack thousands of computers or systems at the same time to obtain a single data source.

​Blockchain is changing how businesses function, providing them with a secure and efficient technology to replace current practices. While it may have an impact on the company financially, it affects various other areas of businesses that are not traditionally associated with finance too, including security, logistics, and transactions.

You could be working in any sector or industry or organisation, everyone is talking about Blockchain technology. In the world of finance and financial technology, Blockchain apps are turnkey. But the technology has many other uses as well. These include banking and finance, insurance, fintech, jewellery business, healthcare, medical services, eLearning, travel industry, gaming, smart assets, online shopping portals, digital voting, digital identity management, distributed cloud storage, transport and logistics.
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Developers that know Blockchain are most sought after, especially in financial organisations that are into developing new cryptocurrencies. “Blockchain developers ranked second among the top 20 fastest-growing job skills in 2017, showing a 200% growth from the second to third quarter of the year.  That demand continues to see rapid development in 2018 as technology changes because the Blockchain code is used in more and more applications.”
https://www.forbes.com/

​Blockchain is the most sought after topic in the tech world. But how did it all start? Well, the popularity of the cryptocurrency put the spotlight on the Blockchain technology. Nearly, everyone’s heard the word ‘Blockchain’ but very few know the fundamental technology behind them. It is not very easy to understand this technology; there are various videos and tutorials that you might find online but you will find it in bits and pieces. Here, let’s take a step-by-step look at how the Blockchain works and its different terms and technologies.

Basics of Blockchain

A Blockchain is like a diary of codes that cannot be forged. It allows transactions, mostly monetarily (for now), to be exchanged without a central authority or a third party vendor. It is an immutable, sequential chain of records called blocks which contain transactions, files or any other data. 

Blockchain is a revolutionary technology that has currently swept the technical market. It has gained its popularity through the innovation of Bitcoin crypto-currency and now every tech ninja wants to slide foot in this business and create startups. Although, it’s hard to crack the market, a Blockchain based organization now needs a remarkable showcasing procedure as much as a product that compels the audience. Startups need to promote their product aggressively, mainly through social media marketing strategies.
Let’s take a look at 11 marketing tips to jumpstart business for Blockchain startups:

Highlight the Solution

The most important aspect of your Blockchain project should be that it solves a problem in people’s life. There are several apps and projects that are rolling out in the market but most of them do not have an actual problem that they solve. Hence, it is important that you determine the pain point of the solution that you are offering through your Blockchain project. You can use OPEN Platform and SuchApp to view the needs of the masses rather than just targeting the Blockchain community.

This tutorial is focused on a web based distributed application. If you are looking to build a mobile or desktop application then this tutorial is not for you.  
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Blockchain is the next step towards creating a more independent, peer-to-peer and decentralized system that could take the tech world by the storm. The tech world has been buzzing with words such as, ‘bitcoin’, ‘blockchain’ and ‘cryptocurrency’. Blockchain was originally created to support the Bitcoin but soon the tech community has started using this technology for other purposes.
​Don & Alex Tapscott, author of Blockchain Revolution (2016) stated, “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

The Bitcoin fever has been spreading like wild fire throughout the world. Everyone wants to make some easy money by investing in this crypto currency. Bitcoin works on the blockchain technology. Blockchain was originally created to support the Bitcoin but soon the tech community has started using this technology for other purposes.
Blockchain is the brainchild of a person or a group of people known by the name of Satoshi Nakamoto. In 2017, the global blockchain technology market is predicted to reach 339.5 million U.S. dollars in size and is forecast to grow to 2.3 billion U.S. dollars by 2021.
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Source: https://www.statista.com/statistics/647231/worldwide-blockchain-technology-market-size/

Bitcoin has been the latest topic of discussion between work colleagues, business meals and even amongst friends. This virtual currency has made millionaires. Some believe that Bitcoin is a bubble that’s about to burst; while others think that it’s going to magnify its presence and believe that in the near future each Bitcoin could cost around $60,000. Who wouldn’t want to invest in a market where the returns are phenomenal? Everyone wants a piece of this pie!
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Like the old saying goes, “With great power comes great responsibility!” Here, the responsibility lies on the digital ledger that records the transactions in a decentralized database located in multiple places – also known as the blockchain.