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If an old song is remixed into a dance number by adding a few extra beats, would you call it new? Think about it. This is the exact difference between a white label application and a custom-built app. Let’s take a look at some of the risks that come with white label application and the reasons that you should go for a custom-built app.
What Are White Label Applications?
The term ‘white label’ came about when vinyl records were given out to DJs before the songs were released to the public. White label applications are basically applications that are originally developed by and for a company and that are licensed to other companies for use. To put it more simply, the backend system of an old application is used to customize a new application, i.e. the branding, colours, logo and the content is tweaked.
There are two ways to build a white label application: one is to change the frontend app and the other is to create a multi tenant application where the app is the same but each tenant has a slightly different set of features.