Why Digital Transformation?
Today's customer is digital-savvy and likes to be served on the device of their choice, from anywhere expecting round the clock responses. To meet the needs of these new age customers, companies are transforming their ways of doing business. Like any other revolution, digital revolution is comes with many challenges and tremendous opportunities. Are you ready to win or even survive in this new digital age?
No company is immune to this change as we have seen diverse industries being disrupted at an unprecedented pace by companies like Tesla, Airbnb and Amazon. Today every company needs to embrace digital transformation to become a tech company. Digital revolution is unstoppable. The only questions remaining are:
“More than 90% people start with online search before they make a buying decision…Going digital provides you an opportunity to get in front of these people who are planning to buy something that you may be selling"
“89% of enterprises have plans to adopt or have already adopted a digital-first business strategy with Services (95%), Financial Services (93%) and Healthcare (92%) leading all industries. Education, high-tech, manufacturing, retail, and government are also quickly adopting digital-first strategies to improve process efficiencies and meet and exceed customer expectations.”
What is Digital Transformation?
Digital Transformation has many definitions. App-scoop defines it as a process of making a giant leap in business effectiveness by incorporating today's cutting edge technologies such as Artificial Intelligence, Smart devices, Internet of Things, Augmented Reality, Blockchain and so on.
“The only constant in life is change” – Heraclitus
In today’s day and age, business scenes are constantly evolving to keep up with the dynamic changes, in the environment. We can see digital technologies are changing the facade of business at an exponential rate. Organizations need to keep up with these changes in order to survive and grow. An organizations IT strategy is vital to its business strategynow more than ever.
Digital technology has reached a point of omnipresence and it is no longer optional for a company to be digital or not. The world has had over 4 billion internet users in 2018 alone. Studies have shown that there will be a growth of nearly 800% in mobile data usage in the next year or two.
In such scenarios, a digital transformation is paramount in the company’s vision for its future and growth.
What is a digital transformation?
“The way out of these difficult times is not cost cutting. It is to innovate and embrace digital transformation.” – Steve Jobs (Apple Co-founder).
Digital transformation is integrating digital technology, into all areas of business, which fundamentally changes how you operate and deliver value to customers. Digital transformation, in other words business transformation, is driven by technology innovation, customer behaviour, demand and satisfaction and external environmental factors.