We live in a digital age, where our phones serve a higher purpose than only making calls. Nowadays, everything is done via the click of a button on a smartphone. Complicated and sometimes guileless processes are accomplished within seconds with the help of various apps like banking, investments, payments, booking services, travel planning, ordering food and even reading a newspaper.
The number of smartphone users in 2018 was 2.58 billion, worldwide. This number is going to increase and by 2022, Canada alone will have approximately 30 million smartphone users.
Source: https://www.statista.com/statistics/467190/forecast-of-smartphone-users-in-canada/
Today, there are various platforms on which smartphones run and the largest competitors in this market are the iPhone and Android phone. Each smartphone has a different operating system. For example:

• iPhone – iOS
• Android- Google Inc.
• Nokia – Symbian OS

​Building of mobile apps has become a lucrative business and a top priority for many companies. By the year 2020, the mobile app market would be worth approximately $189 billion US dollars.
Source: https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
There are various types of apps which can be created for use on smartphones like native, hybrid and web. It is often difficult to choose a development approach as the lines between various options are starting to blur. 

The new features on the iPhone are supported with the new iOS 12 software. iOS 12 is designed to make the iPhone and iPad experience even faster, more responsive and more delightful.
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Performance
 
iOS has been enhanced for a faster and more responsive experience all around. Common features, like launching Camera and typing with the keyboard happen faster than ever. And there are even more significant improvements when multiple apps are being used together.

If an old song is remixed into a dance number by adding a few extra beats, would you call it new? Think about it. This is the exact difference between a white label application and a custom-built app. Let’s take a look at some of the risks that come with white label application and the reasons that you should go for a custom-built app.

​What Are White Label Applications?
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The term ‘white label’ came about when vinyl records were given out to DJs before the songs were released to the public. White label applications are basically applications that are originally developed by and for a company and that are licensed to other companies for use. To put it more simply, the backend system of an old application is used to customize a new application, i.e. the branding, colours, logo and the content is tweaked.
There are two ways to build a white label application: one is to change the frontend app and the other is to create a multi tenant application where the app is the same but each tenant has a slightly different set of features. 

A number of apps have stormed into the app store since the past decade. Most of them have tough competition in their own genre. The trick to make your app outstanding is to make it different! 

In today’s competitive age, 35% of the users engage on an app less than a minute. If they find an issue in the functionality, the app gets immediately uninstalled. Hence, it is very important to keep your best functionality forth, so that it keeps the user engaged.
Source: https://www.marketwatch.com/press-release/one-third-of-mobile-app-engagements-last-less-than-one-minute-2014-07-17

So, the question most developers think about is, “How do you make your app successful?” To get an answer to this question, you need to answer questions such as, “How do I make my app appeal to the users?”; “What problem is the app solving for the users?”; “Is the app easy-to-use?”

Let’s take a look at 5 reasons that an app might fail and how to avoid them:
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Researching the Market and the Audience Correctly:
You might have an amazing idea in your head about an app but that doesn’t mean that it will work. There are a lot of criteria that you need to keep in mind before taking the leap and starting work on it. If a developer makes an app solely on their needs, they are most likely to end up with a failed product. 

You could be working in any sector or industry or organisation, everyone is talking about Blockchain technology. In the world of finance and financial technology, Blockchain apps are turnkey. But the technology has many other uses as well. These include banking and finance, insurance, fintech, jewellery business, healthcare, medical services, eLearning, travel industry, gaming, smart assets, online shopping portals, digital voting, digital identity management, distributed cloud storage, transport and logistics.
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Developers that know Blockchain are most sought after, especially in financial organisations that are into developing new cryptocurrencies. “Blockchain developers ranked second among the top 20 fastest-growing job skills in 2017, showing a 200% growth from the second to third quarter of the year.  That demand continues to see rapid development in 2018 as technology changes because the Blockchain code is used in more and more applications.”
https://www.forbes.com/

​Raj Aggarwal, CEO of Localytics said, “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” In order to create this rich and interactive experience for your app user, you need to scope your project properly. To get a good insight and develop a strategic app, you need to answer the below 20 questions:

​How can I validate my app idea?
There are three ways to validate an app idea, Proof of Concept (POC), Prototype or a Minimum Viable Product (MVP). These approaches not only validate the app but they also inspire new ideas and areas of improvement and ensure that the entire team is working towards the same goal. By using these three methods to validate the app can help you avoid common mistakes from making a faulty app whose features are not required in the market. 

What is the discovery phase of a project? Imagine hiring an employee without knowing what tasks he needs to perform, what you would be paying him/her and the reason you are employing him. You’d never do that would you? Similarly, when you take up a project, you need to go through the discovery phase.

What is the Discovery Phase?

Discovery phase is the time you take to understand and analyze the project that you are about to invest your time, effort and money into. It helps to reduce failure and ensures that you maximize the potential of the idea. Basically, the discovery phase is where you conduct all the research and plan your entire digital project, as well as understand the stakeholders and the needs of the end customers. This phase helps to reveal the real pain points that you might face while developing the project and understand the how and why. 
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