Raj Aggarwal, CEO of Localytics said, “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” In order to create this rich and interactive experience for your app user, you need to scope your project properly. To get a good insight and develop a strategic app, you need to answer the below 20 questions:
How can I validate my app idea?
There are three ways to validate an app idea, Proof of Concept (POC), Prototype or a Minimum Viable Product (MVP). These approaches not only validate the app but they also inspire new ideas and areas of improvement and ensure that the entire team is working towards the same goal. By using these three methods to validate the app can help you avoid common mistakes from making a faulty app whose features are not required in the market.
After putting in months or years of hard work of creating an app, the most vital thing is rolling it out in the market. The mobile ecosystem is ever-changing and sometimes you might feel lost determining the best marketing strategies for you mobile app promotion. Remember, content is king, so use your words wisely.
Your pre-launch marketing should be stretched out over a period of three months. Condense the most important elements of pre-launch one week before rolling out the app and push the rest of the items to the post-launch roadmap.
Let’s take a look at the 33-Step guide to market you mobile app into the play store and making your app a success.