It’s been 20 years that the Internet has entered into our lives. In today’s date, we have more than 2 billion users accessing the internet through various technological equipments not only on desktops, laptops, smart phones and tablets but also through everyday devices such as cars, lights, TV, thermostats, etc. Most electrical devices are now attached and controlled via the internet. These devices are “things” in the term commonly used, “internet of things”. Origin and Meaning of Internet of Things Kevin Ashton, digital innovation expert coined the term ‘Internet of Things’ or ‘IoT’ as, “If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.” Reference: https://www.smithsonianmag.com/innovation/kevin-ashton-describes-the-internet-of-things-180953749/ Bitcoin has been the latest topic of discussion between work colleagues, business meals and even amongst friends. This virtual currency has made millionaires. Some believe that Bitcoin is a bubble that’s about to burst; while others think that it’s going to magnify its presence and believe that in the near future each Bitcoin could cost around $60,000. Who wouldn’t want to invest in a market where the returns are phenomenal? Everyone wants a piece of this pie! Like the old saying goes, “With great power comes great responsibility!” Here, the responsibility lies on the digital ledger that records the transactions in a decentralized database located in multiple places – also known as the blockchain. There are mobile consumers all over the world, and so mobile technology trends are important to follow. In today’s day and age, smartphones are increasingly pervasive and indispensible. The year 2017 has seen a phenomenal response with several mobile app trends restructuring the digital landscape. Mobile developers from all over the world are finding ways to make the apps on more sophisticated hardware tools, latest software and better hardware.
In March 2017, there were 2.2 million apps for iOS users to choose from and 2.8 million for Android users. This is just the beginning! The mobile app market is only going to increase with better and more useful apps for users. So, what kind of apps do you think dominate the market? Most of it is dominated by Google apps, social media, gaming and lifestyle apps. Large companies such as banks and hospitality are using mobile applications to increase customer engagement, branding and use them for direct marketing. Now, let’s take a look at the mobile app trends for the year 2018. Success is measured in different ways. For instance, in the app world success can be measured with the number of downloads and more recently by the number of active users. Mobile apps such as Facebook or Instagram have millions of active users, whereas, something as common as an alarm clock app might have a few thousand active users but almost every user has the ‘Clock’ app in their smart phones.
Let’s take a look at a few case studies for us to understand the great mobile apps and why they’re so successful. The best way that a product will thrive and grow is through customer satisfaction. Customer feedback is one of the key elements in driving customer satisfaction and business improvement. Feedback from customers helps you to steer your product roadmap to make the changes quickly and not keep trying to figure out what is going wrong through statistical or analytical data. *As per the recent study published in Statista, mobile app downloads will be more than 269 billion in the year 2017. So logically speaking, there is a lot of competition for app developers. Hence, it’s essential for them to create an app that is functional, engaging and most importantly provides value to its customers. *Source: https://www.statista.com/statistics/266488/forecast-of-mobile-app-downloads/ Mobile app development industry is a growing and competitive industry. There are always a few apps that are successful while many of them fail. Have you ever thought why? Well, let’s just take a look at the entire app development process from the beginning to the end to understand what goes into making a successful app. Why pre-plan a mobile app?
With the advent of technology and smart devices, the use of applications has been increasing continuously. The types of apps available in market range from social media apps such as Facebook, Instagram to gaming such as Candy Crush, Pool to local stores where the user can order groceries such as Grofers, Nature Basket. All these apps need to be built on a platform that is supported by these smart devices. The most common topic of discussion among developers, “Which platform should a company choose to build their app on? Is it iOS or Android? |
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