The sole purpose of creating an app for a service or product is so that customers can use it. But when the customer has got a plethora of options that provides a similar service or product, then why should they download your app? What does your app offer that the other doesn’t? To ensure that the customer picks your app each time, you can use a tool that will help you build the product or service that the market needs: The Product/Market Fit Canvas.
The one question that all product managers have is how to prioritise a product’s roadmap and lead it to a successful destination. Firstly, we need to align the product features in their order of importance. There are two approaches that we can use:
When you introduce a product in the market, the success of that product is directionally proportional to the strategies used while creating it. Defining a product pre-production makes it easier for the development team to approach the needs of the customer more accurately.
Let’s take a look at a typical product strategy mistake and how to avoid them: