Most times developers and companies measure their app’s success based on the downloads of their app; but most forget that the app only gets profitable if the user actually uses it. The “traffic of the users” on the app is what actually measures its success. You could attract the user to download the app but the question is the user actually using the app after a week, a month or a year. This in the app world is called retention of users.
The beauty of the digital age is making the world smaller and making everything available with just a few clicks of the button. Big or small tasks are being completed with the use of Apps or websites. It is believed on an average, people spend at least 4 hours on their phone, daily.
To keep up with the fast-paced digital age, it’s necessary for all mobile app developers to engage their users with their app. While concentrating on rapid growth, it’s also necessary to ensure that your original user base doesn’t diminish. John Koetsier of VentureBeat said “…user engagement is the new user acquisition, arguing that gaining a loyal, long-term customer is much more important than acquiring casual users.”