Digitization is the most important change in our constantly changing world. These innovations and technologies have helped change and develop new systems, apps and even devices which help people in business and their personal life.
The wave of digital transformation is now visible all over the world in different industries like healthcare, banking, media and entertainment. However the most effects are seen and felt in the tourism and hospitality industry which seems to have been turned topsy-turvy.
Digital transformation altered the operations and customer relations of the tourism industry. Customers no longer stand in lines and queues to book flight tickets, hotels, or even make dinner reservations. It is all done with a few clicks of the button in a fraction of the time it would normally take.
It is safe to say, the travel industry was one of the first to adopt digital transformation and its positive impact can be seen today. In this new digital environment, consumer expectations are not what they used to be. They are now set very high due to the innovative disruptions like virtual reality, artificial reality, Internet of things, mobile bookings and even online payments