As pointed out by our previous article, 3 Reasons for a Mobile Strategy, the internet is being accessed by an ever-growing majority of smartphone users in comparison to desktops. Moreover, according to Yahoo's Flurry analytics, mobile apps account for 90% of all consumers’ mobile time used. Nonetheless, enterprises can gain far more from mobile apps then just for marketing purposes.
Companies are developing mobile apps to:
1. Reduce the cost of business
A mobile app can reduce business costs by increasing the productivity of employees. A mobile app can be developed to simplify tasks and or create efficiency. For instance, productivity may be improved through enhancing the business processes and increasing accessibility of resources and training to workers. This may in turn allow employees to complete a greater volume of work in less time. Thus, the benefit of having more productive employees translates to not only more economical value out of each employee but also the opportunity to rely on fewer employees, which equates to a reduction in business expenses.
The use of mobile apps may also reduce the traditional expenses of office supplies and communication. For instance, mobile apps can be developed to not only gather information, attendance, and feedback from employees quickly and efficiently without printing costs but also distribute or make available to employees training manuals, policy manuals, company news and so on. This helps to control printing costs yet still provide up to date materials and information and collect information. Less printing also translates to having a reduced impact on the environment: an added benefit that is internally rewarding and at the same time able to be externally marketed.
A company’s competitive edge can rarely be reduced to a simple formula. Despite this, a company’s prospects for long term success is unquestionably improved with reasonable increases to productivity of personnel and appropriate reductions to costs of business.
2. Improve customer experience
A significant benefit of mobile apps is that they enhance interaction and communication between a company and its existing and prospective customers. A mobile app will provide businesses the opportunity to assist their customers and prospective customers with issues they may experience with a company’s products, services, or even technological issues such as difficulties ordering products or service. The convenience offered to customers to get access to customer service with the touch of an icon will help to bolster the quality of service. It is important to understand that it will be critical to have sufficient staff to provide prompt and professional responses to customers inquiries as a swift response rate is associated with high customer satisfaction and ultimately, increased sales for the company.
3. Increases interaction with workers
Mobile apps provide a platform where the company and workers share relevant information. Communication of real-time information about business news and various activities is enhanced by the use of mobile apps. For instance, apps can provide a secure channel with team members and departments located in the same or different geographies. This can reduce communication costs as well as printing and paper costs. As previously mentioned, mobile apps can also be developed to not only gather information, attendance, and feedback from employees quickly and efficiently without printing costs but also distribute or make available to employees training manuals, policy manuals, company news and so on. Moreover, a mobile app focused on internal company communication can be personalized depending on location, position, department of both employees and management. In this manner, management and employees can collaborate with department members at large or only those working on a particular project. In the same token, company news can be distributed to an entire company at large or through specific departments, positions, project members etc .
4. Enhances decision making
Although enhanced decision making could have been specified in the previous paragraph, we felt that its significance warranted independent attention. Information is crucial when making decisions in a company. Accessibility of all pertinent information at any time or place is vital in decision making. Since the majority of individuals keep their cellphones on them most of the time, cell phones are an excellent hub for critical information. Mobile apps provide decision makers with a convenient and reliable medium to get real-time information required for critical decision-making. The implications of incorrect decisions due to lack of available information is unforgivable in today’s modern age and competitive business climate. Management and employees suffer a real disservice by being uninformed when having to make routine or critical decisions. Real-time information aids company management and employees to make the best decision in the circumstances helping to ensure company success.