Creating an application is a long journey from establishing a great idea to finally giving it a shape and presenting it to the end-users.
You need to have a basic structure of the entire process to save yourself from getting cheated or deviated by unprofessional experts. Multiple parameters will help you define the idea’s feasibility and specify different ways to bring your dream application into reality.
The following article will work as a basic guideline when you have an app idea, so you can prepare for it before entering the market for further development.
1. Shape your idea
Having an idea is great, but you must structure your thoughts into concrete facts. You should be well aware of every aspect of your application.
We know that every idea is directly associated with revenue creation. Therefore, it is necessary to sit down and list your goals and aim attached to your app.
Here are some of the questions that you can ask yourself before going further:
● What will my app do?
Your application needs to have a niche that will help the users get an idea about the features they can find in it. These functionalities need to be direct and must not attract ten different application ideas.
For instance, Instagram can be easily categorized as a social media app to post photos and videos that your followers view in their feed.
If it was primarily launched with features like flight booking or inclusive gaming functionality, this might have deviated the users’ focus from the core idea of sharing photos.
People wouldn’t be able to categorize the application and eventually jump to other simple photo posting apps.
● What will be the face of my application?
We understand you are not a developer or might not have any prior knowledge about UX/UI.
However, you must know what your application must look like. This will help you communicate your thoughts to the developers, and the end-result would constitute your dream’s app interface.
2. Understand your target audience
After formulating a well-structured idea, you must jump on the rigorous research part. Your target audience is people who will use the application or whose problem you are planning to solve through your app idea.
These users can be bifurcated into various categories like locations, ages, gender, or behavioural reaction. You need to be as specific as possible to avoid any extra competition.
Most of the market has top leaders, which captures a vast audience, so you must be up-to-date on their ideologies and USP (Unique Selling points).
While researching, you should be able to determine your application’s goal and narrow down the niche to identify your target audience.
Another major thing to keep in mind is to know the future of your targeted users. You will never want to invest your money into an idea that might become inconsistent or obsolete with new technology advancements.
Try coming up with a unique USP that is different from your competitors and offer much-advanced functionality.
3. Set a timeline
All these points might look easy, but they aren’t. The steps that we are about to discuss will give you a long list of tasks from meeting the developer to eventually launching the product.
You must acknowledge an estimated time for all these activities; this will help your mind establish time boundaries and stop you from lazing around.
The market research can take up to 10-15 days according to how vast or small your target audience and competitors are. After which, you must determine the exact timeline of your application.
Making a timetable will also give the developers or marketers an idea about how slow or fast you want to build your application.
4. Connect to your developers to create a prototype
Now comes the exciting part, where you will give your app idea a screen. Creating a prototype means establishing a sample model of your final application.
A prototype can be majorly segmented into three unique categories:
● Conceptual: It is the future representation of your app that stimulates user and app interaction.
A conceptual prototype is created to establish the application’s essential infrastructure to ensure that you are happy with its beta interface.
● Interactive: After successfully passing the conceptual prototype, your next step would be to create an interactive display constituting designs to make the app look elegant.
It will replace the textual framework with a user-friendly interface that people will thoroughly enjoy.
● Animated: This is the most fascinating but challenging part where UI/UX experts add animation to the interactive protocol design. Most successful apps in the market add creative animation to make it more engaging.
5. Create a market strategy
We cannot emphasize enough what a successful marketing channel can do to your application. Cumulatively, the Android and Apple app stores have over 5 Million apps.
However, there is a majority of applications that have never been installed. This is mainly because people haven’t heard about them and fear if the apps are risk-free.
We have a list of marketing tools that can be adapted to support your idea.
● Social media marketing or SMM: It is the trendiest marketing system used to attract traffic using paid ads.
According to stats, 82% of your prospects can be gathered through social media. Platforms like Instagram, Facebook, or Twitter allow businesses to post ads on their targeted audience’s feed.
You can make a list of all the behavioural rules that a user must take on their account that will make them a part of your ad campaign.
● Google paid ads: The search engine allows you to post ads on specific keywords to attract your target audience.
For instance, if you have a food delivery app, the target word would be online food or making (the food item); these visitors are hungry and looking for a way to eat a good meal.
Ranking on these keywords will boost your sales, and eventually bring more loyal customers.
● Influencer marketing: Another way of informing your audience about your application could be through people they follow and seek influence from.
Influencers have unique opinions and ideas that they share with their followers who listen to them.
For instance, a comment published by Elon Musk asking his audience to join signal boosted its download by 12,000%. It is one of the most cost-effective ways to reach your targeted audience.
6. Fix your budget or find investment
Marketing and finance are the two most important pillars of any business. Building a successful application will require an inclusive combination of both these parameters.
We have already discussed all the significant investments needed while making the app. You are now in a better place to determine a budget for every aspect that has been mentioned above.
Furthermore, there are chances that you lack the required fund but still want to build your dream application.
These are some of the ways you can expand your earning potential:
● Ask from family or friends: This is an initial step that you can do to fill in the cash requirement. Your well-wishers might give you cash at a minimum or low-interest rate than the market standards.
● Engage with investors: Many organizations and wealthy individuals look for projects to invest their money to get a higher return.
Your first step would be to look for those high-class people and communicate your app idea to them.
● Business partnerships: If you cannot find a suitable investor, then the other option could be bringing in some partners.
These people will help you in the building steps of your application through their active participation and sharing relevant knowledge.
7. Develop a basic version of the application
After you have successfully found your investor, it is vital that you now rigorously work towards building a beta version of the application to test its essential features.
You can choose Android or Apple as your base platform, keeping in mind your targeted audience. This is called constructing an MVP or Minimal Vital Program.
The application is made to closely identify its response from the public and other new features that could be added to ensure a smooth user experience.
8. Analyze your success through mobile app metrics
Reflecting on your application’s performance is crucial to understand customer feedback and other additional features that you can implement in the future.
The primary parameters include
● How many downloaded the app?
● If they did, what is their activity status?
● And if they enjoyed using the app, have they subscribed to its paid version?
These three parameters are your guideposts that need to be taken care of while depicting your mobile app metrics.
The new users can be studied by estimating their user retention rate, which means how many times they visited the application in a day or week, or month.
If someone is continuously active on your app, they are among the very few percentages of people who can subscribe to your paid programs.
These are the loyal customers you need to nurture and provide them with the utmost value.
We hope this post guides you through the right track to convert your dream app idea into reality. Thus, keep in mind these above-mentioned points that are important to build your application.
Contact the App-Scoop Vancouver Mobile App Developers for further details.