Growth, evolution, or success has been never by mere chance. Some combined forces work together to provide the desired outcome. The amalgamation of entities that make an app popular is the motive behind the app, how well it is built, what it offers to its audience, the number of downloads, and a few other things. However, what keeps the app in the heart of the people is the kind of impact it has on them. And mind you the impact must be coherent and remarkable.
Of course, to come with an idea for an app, execute it, and see the final product being created is a task. And to say the least, the actual journey of an app begins once the user hits the download button. So, now, how can an app evolve once it goes live or how can an app be immortal, is the real question. Humans sure must be complex creatures. But to understand them or to predict their behaviour becomes fairly easy courtesy of technology. Mobile app analytics helps us understand and track the user behaviour, leads us to derive their intent, and drives us to take action. And if these actions create measurable impact, then the lifespan of the app increases exponentially.
Data is the new factor of production – which makes data the new gold. When this data is used wisely, it opens new doors to success and opportunities. So, what is Mobile App Analytics? By its very nature, Mobile App Analytics is the analysis of the app data. Understanding the user’s interaction with the app is the key. And when this data is converted into meaningful insights, things fall into perspective. In totality, it will give a chance for your app to grow by optimizing engagement and conversations and increasing the download rate.
Mobile App Analytics: Crucial than ever!
There are a whopping 3.2 billion smartphone users worldwide, which surely is a piece of great news for app developers. With this, there is a reason why mobile is more important than desktop. According to a study, a user spends 71 percent of screen time on their mobile and more than 90 percent of that mobile time is spent on using the apps. That is when Mobile App Analytics comes into the picture. Companies should use it to not only narrow the competitive gap but also to stand out from the crowd. Now, there are more than 7 million apps on the store making survival in this cut-throat competition is a mammoth task; giving you more than enough reasons to encash on Mobile App Analytics.
Technically, Mobile App Analytics gives companies an over-the-surface sneak-peak of the users’ life. Without which companies are left clueless. And not knowing what is working in the favour of the app or why the user is leaving is great pain.
Mobile App Analytics to the rescue
On average a smartphone user uses 10 apps per day and around 30 apps per month. These days, millennials are the driving force behind the success of any app. As per a study, 24% of millennials open an app 50+ time per day. With roughly over 7 percent increase from the years before, 2020 saw more than 200 billion apps being downloaded. All this is generating a tremendous amount of revenue and mobile apps are expected to generate over $935 billion in revenue by 2023. When so much is going on in this industry, let us understand how Mobile App Analytics will come to your rescue.
Types of mobile analytics
Analyzing the data, is without a doubt, a must! All the data that is collected has a purpose and classifying it will make the work easy. To derive meaningful patterns and curb the haziness, understanding these types of mobile analytics will help you leverage the data.
Advertising or Marketing Analytics
Last year saw a 20 percent hike in the average daily time spent on a mobile, which reached four hours and ten minutes. In 2019, 4bn shopping apps were downloaded and in the second quarter of 2020, over 1bn mobile games were downloaded per week and 24bn downloads of the finance apps. The success of an app depends basically on marketing channels, how you attract the user, the number of installs, and how the engaged audience contributes to the financial component of the app.
For this, one can collaborate with different ad networks. Here marketing analytics will play a big role to understand channel was responsible for the spike in the app’s success. The data acquired, upon analysis, will exude which ad network or publisher are helping us get the right users. In a recent survey done by a leading company, 51 percent of users said they discovered a new company or product when searching on their smartphones. And in 2020, mobile ad placements grew by 95 percent in the United States. Encashing on this data, we find ways to attain the highest return on investment (ROI) and lifetime value (LTV) of acquired users. Quality data collected via marketing analytics are installs, purchases, opens, clicks, registrations, shares, invites, and others.
Performance analytics collects data such as crashes, errors, data transactions, API latency, carrier latency, and more. This data will help you prioritize the problem, optimizes your improvement time, further leading to the success of the app.
Here are some of the fundamental measures for mobile app analytics
We are at your service
In essence, what makes an app eternal is - understanding user footsteps, measuring the insights, and changing as per trends for optimum results. Using specialized analytical apps can change your life. An ideal tool can cater to a mammoth of an audience.
As per a study, the year 2023, will see an astounding number of app downloads amounting to 300 billion. When the race gets so tough, we are there at your service to make things a tad be easy. Curious about how mobile app analytics function? Are you ready to give your audience the best user experience? Our smart and diligent team will do the rest for you!
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