The revenue generated by mobile apps crossed over $581 billion in 2020 and will continue to grow in the coming years.
Mobile apps have become an integral part of our lifestyle with 90% of people use their internet only for browsing multiple apps. Developers are more inclined towards developing applications that match the current trend of the market.
In total, the developers release over 1.3 Lakhs apps on both Android and Apple play store.
Here is the list of some of the major trends that will hit users in 2021.
1. Artificial Intelligence and Machine Learning
Artificial Intelligence is a part of computer science that mimics human actions but has the ability to perform complex artificial intelligence.
Some of the most common applications that will popup are Siri, Replica, Google Assistant, etc. But with the enhancement of new technologies, AI will now be available in cameras, user predictions, or voice translation.
The collaboration of Artificial Intelligence and Machine Learning helps in identifying user behaviour and suggesting products, keeping in mind the previous searches. Big applications like Netflix and YouTube use AI to predict future shows that a particular user will want to watch after analyzing their previous choices.
Many apps are now ready to launch AI build Chatbot that will provide a human conversational experience and help them in case of any issue.
2. 5G implementation
Major mobile selling companies like Motorola, Samsung, and LG have already launched devices that can support 5G technology. In October 2020, Apple came up with iPhone 12, 12 Pro, and 12 pro max that support 5G connectivity.
If you thought, 4G was fast, then think again because 5G is fastest. 4G was able to deliver an average of 100+ Megabits per second (MPS) and 5G stands out at delivering 10 Gigabits per second (GPS) which is 100x faster than 4G.
Due to this advancement in technology, developers can build games that are 3D integrated along with pre-installed Augmented Reality. The app development industry will evolve with building apps that will give users a platform where they can launch an app that can run in 4K format.
M-commerce or Mobile commerce is estimated to reach $3.5 trillion in 2021 and these stats will only grow in the coming years. The pandemic has forced people to depend on online platforms to purchase items and 72.9% of the global sales are made by mobiles.
So, this year the business owners should focus on building apps that will enhance their audience reach and eventually improve their sales. But if you don’t have enough funds to launch your own mobile app then you can build a website that is mobile responsive.
It will allow your business to be accessible on both desktop and mobile phones. After you have grabbed a good market size, there will always be a scope for your business to get its personal mobile apps.
Wearables can include smartwatches, fitness bracelets, and healthcare monitors. For the longest time, Apple was one of the best wearables offering companies in the market but in the last years, the game has totally changed.
The company sales dropped up to 10% in 2020 because of some very affordable wearable options launched by Samsung, Huawei, and Garmin. But the trend of wearables has increased alone in the US by 15%.
Due to covid, people are now more inclined towards health bands that can give them real-time changes occurring in the body.
Research conducted by ReportLinker said that the market for wearables reached 16.12 billion in 2020. The audience requires more advanced technology integrated bands that can detect specific problems in time.
5. Internet of Things (IoT)
If you are unaware of IoT, it is a platform that connects everything to the internet. You can either receive and send information or do both. Some of the major IoT devices are FitBits, smartwatches, Home security, AR glasses, Activity tracker, and many more.
The market for IoT platforms is about to reach $1.6 Trillion by 2025. With the advancement of technology, people are connecting more and more household items to IoT platforms. Major smart home devices like Google Assistant, Siri, and Alexa are installing more advanced sensors to allow the user to perform tasks at their fingertips.
Research shows significant development in the medical sector that will allow patients to connect with doctors without being able to be physically present.
6. Event streaming
The pandemic has forced people to avoid all physical gatherings and shift all our meetings and events online. Due to which the market of the live streaming industry has splendidly grown by 99% in 2019 as compared to 2018.
Many companies are conducting their meetings online on various live streaming platforms like Kinesis, confluent, Apache Kafka, confluent, and many more. Through these applications, you can easily be part of all your favourite public events.
All of them come with some exceptional functionalities such as allowing people to interact between the events through the ChatBox, speakers can change turns smoothly, you will also be able to ask questions directly to the panellist.
The covid situation is here to stay for a while and these options can fill the gap between things that you are not able to do because of the pandemic.
7. Instant apps
One out of every four users abandons the apps with the first use. It can be because of various reasons like low storage, security issues or if they don’t like the app. The instant app is presently available only at Google Play Store.
When you search for an app, the store will show you either to install or try it. So, if you use the latter, the application will open in your phone in its beta versions helping you in understanding whether to install or not.
Many enterprises have launched their try-on apps to reach their target audience and make them appreciate their value. These demo apps are in trend right now and will mostly grow in the coming future.
8. Cloud Native
Cloud-Native is a platform where the code of an application is written without the developers needing a server to host their apps. Google Cloud, Azure, and AWS are some of the major Cloud-native solution providers.
One of the biggest advantages that cloud-native has against these servers is giving developers the freedom to scale upwards or downwards according to the traffic received. With the launch of 5G technology and in presence of advanced IoT platforms, the market is filled with the opportunity to exploit the advantage of cloud-native.
Research shows that 32% of enterprise applications will be built on cloud-native platforms in 2020. This is because of the flexibility and scalability option cloud-native provides to its developers.
9. Beacon technology
Beacons can be classified under transmitting gadgets that send notifications to other gadgets in its range. The Beacon technology can be easily integrated with your enterprise apps. It helps businesses send messages to people who are nearby, informing about their offers and discounts.
This technology is now becoming a need with 40 Billion Android users asking queries about Beacon-content from Google every year. It is a small device that is made up of batteries, radios, and CPU.
A beacon continuously sends signals to reach a prospective device and when it connects, the device starts sending messages that are inbuilt in its memory.
Marketers spend billions on online marketing platforms like Google ads but it is essential to put an equal amount of effort into technologies that will grab and make customers walk your store. Beacons can be your out-of-store marketing platform to send messages that market your store and also satisfy your customers’ needs.
The need for Mobile Apps is never-ending and will always grow. But if you are a developer, it is essential to keep track of these trends to produce applications that will be beneficial for your targeted audience. These trends are about to give tough competition to the existing technology, and will eventually lead to launching apps that are advanced and more efficient.
Contact the App-Scoop Vancouver Mobile App Developers for further details.